Question 1

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

Accepted Answer

A) problem-solving research 
B) problem-identification research 
C) problem-manipulation research 
D) problem-correction research 
E) problem exception 
A) problem-solving research 
B) problem-identification research 
C) problem-manipulation research 
D) problem-correction research 
E) problem exception

Question 2

Distribution research is an example of a topic typically addressed by problem-identification research.

Accepted Answer

A) True 
 B)False

Question 3

Kantar, Westat, and Burke, Inc. are examples of marketing research firms that offer customized services.

Accepted Answer

A) True 
 B)False

Question 4

According to the text, problem-solving research is typically used to assess the environment and diagnose problems.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are considered to be controllable marketing variables EXCEPT ________.

Accepted Answer

A) competition 
B) pricing 
C) promotion 
D) distribution 
E) product 
A) competition 
B) pricing 
C) promotion 
D) distribution 
E) product

Question 6

In a short essay, list and discuss the six steps in the marketing research process.

Accepted Answer

a. Step 1: Defining the problem - the fi

Question 7

According to the text, most of the research suppliers are Fortune 500 operations.

Accepted Answer

A) True 
 B)False

Question 8

All of the following represent main methods used by syndicated services to collected data EXCEPT ________.

Accepted Answer

A) focus groups 
B) surveys 
C) panels 
D) scanners 
E) audits 
A) focus groups 
B) surveys 
C) panels 
D) scanners 
E) audits

Question 9

Hardware and a communication network are recognized as important components of a decision support system.

Accepted Answer

A) True 
 B)False

Question 10

Collecting and analyzing data are steps involved in the data-processing stage.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is NOT a step in the marketing research process?

Accepted Answer

A) problem correction 
B) fieldwork 
C) research design formulation 
D) report generation and presentation 
E) data preparation and analysis 
A) problem correction 
B) fieldwork 
C) research design formulation 
D) report generation and presentation 
E) data preparation and analysis

Question 12

Expectations about objectivity among bloggers and other social media users are lower.

Accepted Answer

A) True 
 B)False

Question 13

The decision to conduct research is automatic.

Accepted Answer

A) True 
 B)False

Question 14

In a short essay, discuss the differences between problem-identification research and problem-solving research. Include a description of situations in which each type of research would be most appropriate.

Accepted Answer

Problem-identification research involves

Question 15

According to the text, which of the following organizations was recognized as the largest global research firm based on global research revenues?

Accepted Answer

A) IMS Health Inc. 
B) Arbitron Inc. 
C) Nielsen 
D) Ipsos 
E) GfK SE 
A) IMS Health Inc. 
B) Arbitron Inc. 
C) Nielsen 
D) Ipsos 
E) GfK SE

Question 16

Marketing research departments located within a firm are called internal suppliers.

Accepted Answer

A) True 
 B)False

Question 17

Unstructured problems and the use of models are characteristics that describe a decision support system.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following stakeholders is NOT mentioned as being directly affected by marketing research activities?

Accepted Answer

A) the government 
B) the client 
C) the respondent 
D) the public 
E) the marketing researcher 
A) the government 
B) the client 
C) the respondent 
D) the public 
E) the marketing researcher

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

Distribution research is an example of a topic typically addressed by problem-identification research.

Kantar, Westat, and Burke, Inc. are examples of marketing research firms that offer customized services.

According to the text, problem-solving research is typically used to assess the environment and diagnose problems.

All of the following are considered to be controllable marketing variables EXCEPT ________.

In a short essay, list and discuss the six steps in the marketing research process.

According to the text, most of the research suppliers are Fortune 500 operations.

All of the following represent main methods used by syndicated services to collected data EXCEPT ________.

Hardware and a communication network are recognized as important components of a decision support system.

Collecting and analyzing data are steps involved in the data-processing stage.

Which of the following is NOT a step in the marketing research process?

Expectations about objectivity among bloggers and other social media users are lower.

The decision to conduct research is automatic.

In a short essay, discuss the differences between problem-identification research and problem-solving research. Include a description of situations in which each type of research would be most appropriate.

According to the text, which of the following organizations was recognized as the largest global research firm based on global research revenues?

Marketing research departments located within a firm are called internal suppliers.

Unstructured problems and the use of models are characteristics that describe a decision support system.

Which of the following stakeholders is NOT mentioned as being directly affected by marketing research activities?

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

Distribution research is an example of a topic typically addressed by problem-identification research.

Kantar, Westat, and Burke, Inc. are examples of marketing research firms that offer customized services.

According to the text, problem-solving research is typically used to assess the environment and diagnose problems.

All of the following are considered to be controllable marketing variables EXCEPT ________.

In a short essay, list and discuss the six steps in the marketing research process.

According to the text, most of the research suppliers are Fortune 500 operations.

All of the following represent main methods used by syndicated services to collected data EXCEPT ________.

Hardware and a communication network are recognized as important components of a decision support system.

Collecting and analyzing data are steps involved in the data-processing stage.

Which of the following is NOT a step in the marketing research process?

Expectations about objectivity among bloggers and other social media users are lower.

The decision to conduct research is automatic.

In a short essay, discuss the differences between problem-identification research and problem-solving research. Include a description of situations in which each type of research would be most appropriate.

According to the text, which of the following organizations was recognized as the largest global research firm based on global research revenues?

Marketing research departments located within a firm are called internal suppliers.

Unstructured problems and the use of models are characteristics that describe a decision support system.

Which of the following stakeholders is NOT mentioned as being directly affected by marketing research activities?

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters