Question 1

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

Accepted Answer

A) True 
 B)False

Question 2

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

Accepted Answer

A) mean 
B) median 
C) mode 
D) maxima 
E) trend 
A) mean 
B) median 
C) mode 
D) maxima 
E) trend

Question 3

A hypothesis test using the standard normal distribution is called the ________.

Accepted Answer

A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) poisson test 
A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) poisson test

Question 4

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

Accepted Answer

If the distribution is asymmetric, which

Question 5

Cross-tabulation with two variables is known as twice-tabulation.

Accepted Answer

A) True 
 B)False

Question 6

Discuss the relationship between cross-tabulation and frequency distribution.

Accepted Answer

Whereas a frequency distribution describ

Question 7

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Accepted Answer

A) True 
 B)False

Question 8

Many marketing research projects do not go beyond basic data analysis.

Accepted Answer

A) True 
 B)False

Question 9

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Accepted Answer

A) True 
 B)False

Question 10

According to the text, the range measures the spread of the data.

Accepted Answer

A) True 
 B)False

Question 11

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

Accepted Answer

A) sampling distribution 
B) random distribution 
C) frequency distribution 
D) systematic distribution 
E) chi-square distribution 
A) sampling distribution 
B) random distribution 
C) frequency distribution 
D) systematic distribution 
E) chi-square distribution

Question 12

In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Accepted Answer

Cross-tabulation is a statistical

Question 13

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Accepted Answer

A) True 
 B)False

Question 14

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

Accepted Answer

A) alternative hypothesis 
B) random hypothesis 
C) null hypothesis 
D) standardized hypothesis 
E) incidence of difference 
A) alternative hypothesis 
B) random hypothesis 
C) null hypothesis 
D) standardized hypothesis 
E) incidence of difference

Question 15

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

Accepted Answer

A) True 
 B)False

Question 16

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A) Type I error 
B) Type II error 
C) Type III error 
D) Type IV error 
E) Power of a test 
A) Type I error 
B) Type II error 
C) Type III error 
D) Type IV error 
E) Power of a test

Question 17

The null hypothesis, H₀, when using the chi-square statistic, is that there is no association between the variables.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

Accepted Answer

A) mean 
B) mode 
C) median 
D) maxima 
E) All are associated with measures of location. 
A) mean 
B) mode 
C) median 
D) maxima 
E) All are associated with measures of location.

Question 19

In commercial marketing research, the ________ is used more often than a(n)________.

Accepted Answer

A) one-tailed test; two-tailed test 
B) two-tailed test; one-tailed test 
C) exhaustive test; inexhaustive test 
D) inexhaustive test; exhaustive test 
E) f-test; g-test 
A) one-tailed test; two-tailed test 
B) two-tailed test; one-tailed test 
C) exhaustive test; inexhaustive test 
D) inexhaustive test; exhaustive test 
E) f-test; g-test

Question 20

In a short essay, discuss measures of variability as they are associated with frequencies. Include a discussion of range, variance, and standard deviation.

Accepted Answer

The measures of variability are s

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

A hypothesis test using the standard normal distribution is called the ________.

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

Cross-tabulation with two variables is known as twice-tabulation.

Discuss the relationship between cross-tabulation and frequency distribution.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Many marketing research projects do not go beyond basic data analysis.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

According to the text, the range measures the spread of the data.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The null hypothesis, H₀, when using the chi-square statistic, is that there is no association between the variables.

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

In commercial marketing research, the is used more often than a(n).

In a short essay, discuss measures of variability as they are associated with frequencies. Include a discussion of range, variance, and standard deviation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

A hypothesis test using the standard normal distribution is called the ________.

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

Cross-tabulation with two variables is known as twice-tabulation.

Discuss the relationship between cross-tabulation and frequency distribution.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Many marketing research projects do not go beyond basic data analysis.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

According to the text, the range measures the spread of the data.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The null hypothesis, H₀, when using the chi-square statistic, is that there is no association between the variables.

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

In commercial marketing research, the ________ is used more often than a(n)________.

In a short essay, discuss measures of variability as they are associated with frequencies. Include a discussion of range, variance, and standard deviation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

In commercial marketing research, the is used more often than a(n).