Question 1

According to the text, the ________ measures the spread of the data.

Accepted Answer

A) mode 
B) median 
C) mean 
D) range 
E) body 
A) mode 
B) median 
C) mean 
D) range 
E) body

Question 2

When the frequency in any cell of a contingency table is low, it is ________.

Accepted Answer

A) time to stop the analysis 
B) okay to ignore this and move on to finish the analysis 
C) okay to proceed if the phi coefficient is used 
D) time to increase the size of the table 
E) time to reduce the size of the table by combining categories 
A) time to stop the analysis 
B) okay to ignore this and move on to finish the analysis 
C) okay to proceed if the phi coefficient is used 
D) time to increase the size of the table 
E) time to reduce the size of the table by combining categories

Question 3

The mean, mode, and median are associated with the measures of location of frequency distribution.

Accepted Answer

A) True 
 B)False

Question 4

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Accepted Answer

A) mean 
B) median 
C) maxima 
D) mode 
E) categorical listing 
A) mean 
B) median 
C) maxima 
D) mode 
E) categorical listing

Question 5

Frequency data may be used to construct a histogram, or a vertical bar chart.

Accepted Answer

A) True 
 B)False

Question 6

The difference between the smallest and largest values of a distribution is called the ________.

Accepted Answer

A) range 
B) variance 
C) median 
D) mean 
E) body 
A) range 
B) variance 
C) median 
D) mean 
E) body

Question 7

A statement that some difference or effect is expected is called a(n)________.

Accepted Answer

A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) incidence of difference 
A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) incidence of difference

Question 8

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Accepted Answer

A) True 
 B)False

According to the text, the ________ measures the spread of the data.

When the frequency in any cell of a contingency table is low, it is ________.

The mean, mode, and median are associated with the measures of location of frequency distribution.

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Frequency data may be used to construct a histogram, or a vertical bar chart.

The difference between the smallest and largest values of a distribution is called the ________.

A statement that some difference or effect is expected is called a(n)________.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

According to the text, the ________ measures the spread of the data.

When the frequency in any cell of a contingency table is low, it is ________.

The mean, mode, and median are associated with the measures of location of frequency distribution.

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Frequency data may be used to construct a histogram, or a vertical bar chart.

The difference between the smallest and largest values of a distribution is called the ________.

A statement that some difference or effect is expected is called a(n)________.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters