Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling

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A noncomparative scale is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.

(True/False)

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Question 81

According to the text, comparative scaling is sometimes referred to as ________.

(Multiple Choice)

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Question 82

Which of the following comparative scaling techniques has an absolute zero and is sometimes treated as metric?

(Multiple Choice)

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Question 83

A ranking scale in which numbers are assigned to objects to indicate the relative extent to which some characteristic is possessed is called a nominal scale.

(True/False)

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Question 84

The scaling techniques commonly used in marketing research can be classified into and .

(Multiple Choice)

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Question 85

Which of the following primary scales of measurement is used only for classification purposes?

(Multiple Choice)

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Question 86

A scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects is called a(n) ________.

(Multiple Choice)

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Question 87

A scale that has description also has order.

(True/False)

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Question 88

An interval scale is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.

(True/False)

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Question 89

Statistical techniques that may be used on interval scale data include all of those that can be applied to nominal, ordinal, and ratio data.

(True/False)

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Question 90

Only a limited number of statistics, all of which are based on frequency counts, are permissible on the numbers in a nominal scale.

(True/False)

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Question 91

A(n) ________ is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.

(Multiple Choice)

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Question 92

A(n) ________ is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.

(Multiple Choice)

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Question 93

________ forces the respondent to discriminate among alternatives and also comes closer to resembling the shopping environment.

(Multiple Choice)

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Question 94

In a short essay, discuss the difference between comparative and noncomparative scales. Include an example of each scaling technique to support your answer.

(Essay)

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Question 95

Any positive linear transformation of the form y = a + bx would distort the properties of an interval scale.

(True/False)

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Question 96

The most popular comparative scaling technique is semantic differential scaling.

(True/False)

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Question 97

Temperature scales such as Celsius and Fahrenheit are examples of interval scales.

(True/False)

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Question 98

Showing 81 - 98 of 98

A noncomparative scale is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.

According to the text, comparative scaling is sometimes referred to as ________.

Which of the following comparative scaling techniques has an absolute zero and is sometimes treated as metric?

A ranking scale in which numbers are assigned to objects to indicate the relative extent to which some characteristic is possessed is called a nominal scale.

The scaling techniques commonly used in marketing research can be classified into and .

Which of the following primary scales of measurement is used only for classification purposes?

A scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects is called a(n) ________.

A scale that has description also has order.

An interval scale is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.

Statistical techniques that may be used on interval scale data include all of those that can be applied to nominal, ordinal, and ratio data.

Only a limited number of statistics, all of which are based on frequency counts, are permissible on the numbers in a nominal scale.

A(n) ________ is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.

A(n) ________ is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.

________ forces the respondent to discriminate among alternatives and also comes closer to resembling the shopping environment.

In a short essay, discuss the difference between comparative and noncomparative scales. Include an example of each scaling technique to support your answer.

Any positive linear transformation of the form y = a + bx would distort the properties of an interval scale.

The most popular comparative scaling technique is semantic differential scaling.

Temperature scales such as Celsius and Fahrenheit are examples of interval scales.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling

A noncomparative scale is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.

According to the text, comparative scaling is sometimes referred to as ________.

Which of the following comparative scaling techniques has an absolute zero and is sometimes treated as metric?

A ranking scale in which numbers are assigned to objects to indicate the relative extent to which some characteristic is possessed is called a nominal scale.

The scaling techniques commonly used in marketing research can be classified into ________ and ________.

Which of the following primary scales of measurement is used only for classification purposes?

A scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects is called a(n) ________.

A scale that has description also has order.

An interval scale is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.

Statistical techniques that may be used on interval scale data include all of those that can be applied to nominal, ordinal, and ratio data.

Only a limited number of statistics, all of which are based on frequency counts, are permissible on the numbers in a nominal scale.

A(n) ________ is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.

A(n) ________ is one of two types of scaling techniques in which each stimulus object is scaled independently of the others.

________ forces the respondent to discriminate among alternatives and also comes closer to resembling the shopping environment.

In a short essay, discuss the difference between comparative and noncomparative scales. Include an example of each scaling technique to support your answer.

Any positive linear transformation of the form y = a + bx would distort the properties of an interval scale.

The most popular comparative scaling technique is semantic differential scaling.

Temperature scales such as Celsius and Fahrenheit are examples of interval scales.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

The scaling techniques commonly used in marketing research can be classified into and .