Question 1

In a frequency distribution, two variables are considered at a time.

Accepted Answer

A) True 
 B)False  False

Question 2

A frequency distribution for a variable produces ________.

Accepted Answer

A)  a table of frequency counts 
B)  percentages 
C)  cumulative percentages 
D)  A and B 
E)  A, B, and C 
A)  a table of frequency counts 
B)  percentages 
C)  cumulative percentages 
D)  A and B 
E)  A, B, and C E

Question 3

The most common measures of variability are the range and variance.

Accepted Answer

A) True 
 B)False  True

Question 4

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

Accepted Answer

A)  cross-tabulation 
B)  regression analysis 
C)  frequency distribution 
D)  random sampling 
E)  binary regression 
A)  cross-tabulation 
B)  regression analysis 
C)  frequency distribution 
D)  random sampling 
E)  binary regression

Question 5

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

Accepted Answer

A) True 
 B)False

Question 6

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Accepted Answer

A) True 
 B)False

Question 7

If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

Accepted Answer

A)  mode, mode, median 
B)  median, median, median 
C)  median, mean, mode 
D)  mean, mode, median 
E)  mode, median, mean 
A)  mode, mode, median 
B)  median, median, median 
C)  median, mean, mode 
D)  mean, mode, median 
E)  mode, median, mean

Question 8

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

Accepted Answer

A) True 
 B)False

Question 9

Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.

Accepted Answer

A) True 
 B)False

Question 10

The mean squared deviation of all the values from the mean is called the variance.

Accepted Answer

A) True 
 B)False

Question 11

The mean is that value obtained by summing all elements in a set and dividing by the number of elements.

Accepted Answer

A) True 
 B)False

Question 12

Discuss the relationship between cross-tabulation and frequency distribution.

Accepted Answer

Whereas a frequency distribution describ

Question 13

The null hypothesis refers to a specified value of the population parameter, not a sample statistic.

Accepted Answer

A) True 
 B)False

Question 14

According to the text, the range measures the spread of the data.

Accepted Answer

A) True 
 B)False

Question 15

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

Accepted Answer

If the distribution is asymmetric, which

Question 16

Many marketing research projects do not go beyond basic data analysis.

Accepted Answer

A) True 
 B)False

Question 17

When the frequency in any cell of a contingency table is low, it is ________.

Accepted Answer

A)  time to stop the analysis 
B)  OK to ignore this and move on to finish the analysis 
C)  OK to proceed if the phi coefficient is used 
D)  time to increase the size of the table 
E)  time to reduce the size of the table by combining categories 
A)  time to stop the analysis 
B)  OK to ignore this and move on to finish the analysis 
C)  OK to proceed if the phi coefficient is used 
D)  time to increase the size of the table 
E)  time to reduce the size of the table by combining categories

Question 18

According to the text, accepting the ________ will lead to changes in opinions or actions.

Accepted Answer

A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  quid pro quo 
A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  quid pro quo

Question 19

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  C and D 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  C and D

Question 20

The mean, mode, and median are associated with the measures of location of frequency distribution.

Accepted Answer

A) True 
 B)False

In a frequency distribution, two variables are considered at a time.

A frequency distribution for a variable produces ________.

The most common measures of variability are the range and variance.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.

The mean squared deviation of all the values from the mean is called the variance.

The mean is that value obtained by summing all elements in a set and dividing by the number of elements.

Discuss the relationship between cross-tabulation and frequency distribution.

The null hypothesis refers to a specified value of the population parameter, not a sample statistic.

According to the text, the range measures the spread of the data.

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

Many marketing research projects do not go beyond basic data analysis.

When the frequency in any cell of a contingency table is low, it is ________.

According to the text, accepting the ________ will lead to changes in opinions or actions.

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

The mean, mode, and median are associated with the measures of location of frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

In a frequency distribution, two variables are considered at a time.

A frequency distribution for a variable produces ________.

The most common measures of variability are the range and variance.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.

The mean squared deviation of all the values from the mean is called the variance.

The mean is that value obtained by summing all elements in a set and dividing by the number of elements.

Discuss the relationship between cross-tabulation and frequency distribution.

The null hypothesis refers to a specified value of the population parameter, not a sample statistic.

According to the text, the range measures the spread of the data.

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

Many marketing research projects do not go beyond basic data analysis.

When the frequency in any cell of a contingency table is low, it is ________.

According to the text, accepting the ________ will lead to changes in opinions or actions.

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

The mean, mode, and median are associated with the measures of location of frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters