Question 1

The completion rate enables researchers to take into account anticipated refusals by people who qualify for a research study.

Accepted Answer

A) True 
 B)False  True

Question 2

Statistical calculation of sample size requires specification of all of the following EXCEPT:

Accepted Answer

A)  precision level. 
B)  confidence level. 
C)  population standard deviation. 
D)  r value. 
E)  C and D 
A)  precision level. 
B)  confidence level. 
C)  population standard deviation. 
D)  r value. 
E)  C and D D

Question 3

According to the text, the statistical approaches to determining sample size based on confidence intervals may involve the estimation of the mean or the proportion.

Accepted Answer

A) True 
 B)False  True

Question 4

The process of generalizing the sample results to the population results is called statistical inference.

Accepted Answer

A) True 
 B)False

Question 5

When estimating a population parameter by using a sample statistic, the ________ is the desired size of the estimating interval.

Accepted Answer

A)  confidence interval 
B)  precision level 
C)  random sampling error 
D)  standard deviation 
E)  mode 
A)  confidence interval 
B)  precision level 
C)  random sampling error 
D)  standard deviation 
E)  mode

Question 6

The number of standard errors that a point is away from the mean is called the z value.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, one of the biggest challenges in online research is the ability to generate a truly random sample that is representative of the target population.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT a qualitative factor that should be considered when determining the sample size?

Accepted Answer

A)  the importance of the decision 
B)  the nature of the research 
C)  incidence rates 
D)  the number of variables 
E)  All of the selections are qualitative factors that should be considered when determining the sample size. 
A)  the importance of the decision 
B)  the nature of the research 
C)  incidence rates 
D)  the number of variables 
E)  All of the selections are qualitative factors that should be considered when determining the sample size.

Question 9

The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Accepted Answer

A) True 
 B)False

Question 10

The number of standard errors that a point is away from the mean is called the ________.

Accepted Answer

A)  F value 
B)  P value 
C)  z value 
D)  t value 
E)  chi-square value 
A)  F value 
B)  P value 
C)  z value 
D)  t value 
E)  chi-square value

Question 11

Discuss why there may be ethical concerns when using the standard deviation of a variable in
determining sample size.

Accepted Answer

The sample size is dependent on the stan

Question 12

The concept of a sampling distribution enables us to use probability theory to make inferences about the population values.

Accepted Answer

A) True 
 B)False

Question 13

In cases where the population standard deviation is unknown, it is estimated by the sample standard deviation. In this case, the standard error of the mean becomes:

Accepted Answer

A)  mean / proportion 
B)  standard variate / standard deviate 
C)  the z-value 
D)  p (1 - p) 
E)  sample standard deviation / square root of sample size 
A)  mean / proportion 
B)  standard variate / standard deviate 
C)  the z-value 
D)  p (1 - p) 
E)  sample standard deviation / square root of sample size

Question 14

A summary description of a fixed characteristic or measure of the target population is called a standard deviation.

Accepted Answer

A) True 
 B)False

Question 15

According to the text, the sampling distribution of the means is a normal distribution.

Accepted Answer

A) True 
 B)False

Question 16

The percentage of qualified respondents who complete the interview is called the ________.

Accepted Answer

A)  standard rate 
B)  random rate 
C)  completion rate 
D)  incidence rate 
E)  torsion rate 
A)  standard rate 
B)  random rate 
C)  completion rate 
D)  incidence rate 
E)  torsion rate

Question 17

As the number of qualifying criteria for a research study increases, the incidence rate will fall.

Accepted Answer

A) True 
 B)False

Question 18

A summary description of a fixed characteristic or measure of the target population is called a ________.

Accepted Answer

A)  parameter 
B)  standard deviation 
C)  statistical inference 
D)  normal distribution 
E)  variance 
A)  parameter 
B)  standard deviation 
C)  statistical inference 
D)  normal distribution 
E)  variance

Question 19

The measures of central tendency for a normal distribution are all identical.

Accepted Answer

A) True 
 B)False

Question 20

According to the text, the ________ is the probability that a confidence interval will include the population parameter.

Accepted Answer

A)  precision level 
B)  standard deviation 
C)  variance 
D)  confidence level 
E)  under/over 
A)  precision level 
B)  standard deviation 
C)  variance 
D)  confidence level 
E)  under/over

The completion rate enables researchers to take into account anticipated refusals by people who qualify for a research study.

Statistical calculation of sample size requires specification of all of the following EXCEPT:

According to the text, the statistical approaches to determining sample size based on confidence intervals may involve the estimation of the mean or the proportion.

The process of generalizing the sample results to the population results is called statistical inference.

When estimating a population parameter by using a sample statistic, the ________ is the desired size of the estimating interval.

The number of standard errors that a point is away from the mean is called the z value.

According to the text, one of the biggest challenges in online research is the ability to generate a truly random sample that is representative of the target population.

Which of the following is NOT a qualitative factor that should be considered when determining the sample size?

The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

The number of standard errors that a point is away from the mean is called the ________.

Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size.

The concept of a sampling distribution enables us to use probability theory to make inferences about the population values.

In cases where the population standard deviation is unknown, it is estimated by the sample standard deviation. In this case, the standard error of the mean becomes:

A summary description of a fixed characteristic or measure of the target population is called a standard deviation.

According to the text, the sampling distribution of the means is a normal distribution.

The percentage of qualified respondents who complete the interview is called the ________.

As the number of qualifying criteria for a research study increases, the incidence rate will fall.

A summary description of a fixed characteristic or measure of the target population is called a ________.

The measures of central tendency for a normal distribution are all identical.

According to the text, the ________ is the probability that a confidence interval will include the population parameter.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 13: Sampling: Final and Initial Sample Size Determination

The completion rate enables researchers to take into account anticipated refusals by people who qualify for a research study.

Statistical calculation of sample size requires specification of all of the following EXCEPT:

According to the text, the statistical approaches to determining sample size based on confidence intervals may involve the estimation of the mean or the proportion.

The process of generalizing the sample results to the population results is called statistical inference.

When estimating a population parameter by using a sample statistic, the ________ is the desired size of the estimating interval.

The number of standard errors that a point is away from the mean is called the z value.

According to the text, one of the biggest challenges in online research is the ability to generate a truly random sample that is representative of the target population.

Which of the following is NOT a qualitative factor that should be considered when determining the sample size?

The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

The number of standard errors that a point is away from the mean is called the ________.

Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size.

The concept of a sampling distribution enables us to use probability theory to make inferences about the population values.

In cases where the population standard deviation is unknown, it is estimated by the sample standard deviation. In this case, the standard error of the mean becomes:

A summary description of a fixed characteristic or measure of the target population is called a standard deviation.

According to the text, the sampling distribution of the means is a normal distribution.

The percentage of qualified respondents who complete the interview is called the ________.

As the number of qualifying criteria for a research study increases, the incidence rate will fall.

A summary description of a fixed characteristic or measure of the target population is called a ________.

The measures of central tendency for a normal distribution are all identical.

According to the text, the ________ is the probability that a confidence interval will include the population parameter.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters