Question 1

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A)  Simple random sampling 
B)  Quota sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Equivalent sampling 
A)  Simple random sampling 
B)  Quota sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Equivalent sampling A

Question 2

Area sampling relies on clustering based on geographic areas such as counties, housing tracts or blocks.

Accepted Answer

A) True 
 B)False  True

Question 3

A sampling frame is a representation of the elements of the target population, which consists of a list, or set of directions for identifying the target population.

Accepted Answer

A) True 
 B)False  True

Question 4

All of the following are examples of convenience sampling EXCEPT:

Accepted Answer

A)  expert witnesses used in court. 
B)  use of students, church groups, and members of social organizations. 
C)  department stores using charge account lists. 
D)  tear-out questionnaires included in a magazine. 
E)  mall intercept interviews conducted without qualifying respondents. 
A)  expert witnesses used in court. 
B)  use of students, church groups, and members of social organizations. 
C)  department stores using charge account lists. 
D)  tear-out questionnaires included in a magazine. 
E)  mall intercept interviews conducted without qualifying respondents.

Question 5

Which of the following is NOT a weakness of simple random sampling?

Accepted Answer

A)  difficult to construct sampling frame 
B)  expensive 
C)  lower precision producing samples with large standard errors 
D)  no assurance of representativeness 
E)  not easily understood 
A)  difficult to construct sampling frame 
B)  expensive 
C)  lower precision producing samples with large standard errors 
D)  no assurance of representativeness 
E)  not easily understood

Question 6

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

Accepted Answer

A) True 
 B)False

Question 7

A complete enumeration of the elements of a population or study objects is called a(n) ________.

Accepted Answer

A)  sample 
B)  element 
C)  census 
D)  sampling unit 
E)  count 
A)  sample 
B)  element 
C)  census 
D)  sampling unit 
E)  count

Question 8

In which of the following types of research are convenience samples appropriate to use?

Accepted Answer

A)  descriptive research 
B)  causal research 
C)  exploratory research 
D)  survey research 
E)  any research where the goal is to draw population inferences 
A)  descriptive research 
B)  causal research 
C)  exploratory research 
D)  survey research 
E)  any research where the goal is to draw population inferences

Question 9

Cluster sampling is a commonly used nonprobability sampling technique.

Accepted Answer

A) True 
 B)False

Question 10

According to the text, the first step in the sampling design process is to determine the sample size.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT:

Accepted Answer

A)  judgmental sampling. 
B)  quota sampling. 
C)  snowball sampling. 
D)  cluster sampling. 
E)  convenience sampling. 
A)  judgmental sampling. 
B)  quota sampling. 
C)  snowball sampling. 
D)  cluster sampling. 
E)  convenience sampling.

Question 12

Conditions favoring the choice of using a sample over a census include all of the following EXCEPT:

Accepted Answer

A)  small budget. 
B)  time available is short. 
C)  population size is large. 
D)  variance in the characteristic of interest is low. 
E)  cost of sampling error is high. 
A)  small budget. 
B)  time available is short. 
C)  population size is large. 
D)  variance in the characteristic of interest is low. 
E)  cost of sampling error is high.

Question 13

The typical range for sample size in problem solving research, product tests and test marketing studies is 300-500 respondents.

Accepted Answer

A) True 
 B)False

Question 14

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a weakness of stratified sampling?

Accepted Answer

A)  difficult to select relevant stratification variables 
B)  not feasible to stratify on many variables 
C)  expensive 
D)  A and C only 
E)  A, B, and C are weaknesses of stratified sampling. 
A)  difficult to select relevant stratification variables 
B)  not feasible to stratify on many variables 
C)  expensive 
D)  A and C only 
E)  A, B, and C are weaknesses of stratified sampling.

Question 16

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT an example of a commonly used probability sampling technique?

Accepted Answer

A)  quota sampling 
B)  systematic sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  simple random sampling 
A)  quota sampling 
B)  systematic sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  simple random sampling

Question 18

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

Accepted Answer

A) True 
 B)False

Question 19

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Accepted Answer

A) True 
 B)False

Question 20

Convenience samples are appropriate to use with exploratory research.

Accepted Answer

A) True 
 B)False

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Area sampling relies on clustering based on geographic areas such as counties, housing tracts or blocks.

A sampling frame is a representation of the elements of the target population, which consists of a list, or set of directions for identifying the target population.

All of the following are examples of convenience sampling EXCEPT:

Which of the following is NOT a weakness of simple random sampling?

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

A complete enumeration of the elements of a population or study objects is called a(n) ________.

In which of the following types of research are convenience samples appropriate to use?

Cluster sampling is a commonly used nonprobability sampling technique.

According to the text, the first step in the sampling design process is to determine the sample size.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT:

Conditions favoring the choice of using a sample over a census include all of the following EXCEPT:

The typical range for sample size in problem solving research, product tests and test marketing studies is 300-500 respondents.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Which of the following is NOT a weakness of stratified sampling?

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

Which of the following is NOT an example of a commonly used probability sampling technique?

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Convenience samples are appropriate to use with exploratory research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Area sampling relies on clustering based on geographic areas such as counties, housing tracts or blocks.

A sampling frame is a representation of the elements of the target population, which consists of a list, or set of directions for identifying the target population.

All of the following are examples of convenience sampling EXCEPT:

Which of the following is NOT a weakness of simple random sampling?

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

A complete enumeration of the elements of a population or study objects is called a(n) ________.

In which of the following types of research are convenience samples appropriate to use?

Cluster sampling is a commonly used nonprobability sampling technique.

According to the text, the first step in the sampling design process is to determine the sample size.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT:

Conditions favoring the choice of using a sample over a census include all of the following EXCEPT:

The typical range for sample size in problem solving research, product tests and test marketing studies is 300-500 respondents.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Which of the following is NOT a weakness of stratified sampling?

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

Which of the following is NOT an example of a commonly used probability sampling technique?

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings.

Convenience samples are appropriate to use with exploratory research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters