Question 1

Which of the following is NOT a common form of a model?

Accepted Answer

A)  verbal model 
B)  graphical model 
C)  mathematical model 
D)  technological model 
E)  A and B 
A)  verbal model 
B)  graphical model 
C)  mathematical model 
D)  technological model 
E)  A and B D

Question 2

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Accepted Answer

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process. Models can take many forms. The most common are verbal, graphical, and mathematical structures. In verbal models, the variables and their relationships are stated in prose form. These models are often a summary or restatement of the main points of the theory. Graphical models are visual and pictorially represent the theory. They are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results. They are logical, preliminary steps to developing mathematical models. Mathematical models explicitly specify the strength and direction of relationships among variables, usually in equation form.

Question 3

The management decision problem asks what information is needed and how it can best be obtained.

Accepted Answer

A) True 
 B)False  False

Question 4

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A) True 
 B)False

Question 5

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.

Accepted Answer

A)  situation 
B)  incident 
C)  hypothesis 
D)  theory 
E)  relationship 
A)  situation 
B)  incident 
C)  hypothesis 
D)  theory 
E)  relationship

Question 6

________ explicitly specify the strength and direction of relationships among variables, usually in equation form.

Accepted Answer

A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Provisional models 
A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Provisional models

Question 7

Case studies usually involve legal cases, and in this way they have come to be named "case studies."

Accepted Answer

A) True 
 B)False

Question 8

________ are visual and pictorially represent the theory.

Accepted Answer

A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Cartoons 
A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Cartoons

Question 9

________ are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

A)  Theories 
B)  Models 
C)  Experiments 
D)  Hypotheses 
E)  Scientific notation 
A)  Theories 
B)  Models 
C)  Experiments 
D)  Hypotheses 
E)  Scientific notation

Question 10

According to the text, primary data are an economical and quick source of background information.

Accepted Answer

A) True 
 B)False

Question 11

The problem confronting the decision maker is typically referred to as the ________.

Accepted Answer

A)  management decision problem 
B)  theoretical decision problem 
C)  hypothetical decision problem 
D)  marketing research problem 
E)  research context problem 
A)  management decision problem 
B)  theoretical decision problem 
C)  hypothetical decision problem 
D)  marketing research problem 
E)  research context problem

Question 12

An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

Accepted Answer

A) True 
 B)False

Question 13

In a short essay, list and discuss at least five important issues that are discussed with decision makers when a problem audit is conducted.

Accepted Answer

a. The history of the problem - this is

Question 14

In ________, the variables and their relationships are stated in prose form.

Accepted Answer

A)  verbal models 
B)  graphical models 
C)  mathematical models 
D)  technological models 
E)  provisional models 
A)  verbal models 
B)  graphical models 
C)  mathematical models 
D)  technological models 
E)  provisional models

Question 15

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called an analytical model.

Accepted Answer

A) True 
 B)False

Question 16

According to the text, ________ are an economical and quick source of background information.

Accepted Answer

A)  primary data 
B)  virtual data 
C)  secondary data 
D)  observational data 
E)  A and B 
A)  primary data 
B)  virtual data 
C)  secondary data 
D)  observational data 
E)  A and B

Question 17

Analysis of blogs and Facebook postings revealed to Hewlett-Packard (HP) that many customers who purchased its computers were having issues with service support.

Accepted Answer

A) True 
 B)False

Question 18

While every step in a marketing research project is important, ________ is the most important step.

Accepted Answer

A)  problem definition 
B)  problem correction 
C)  research design formulation 
D)  report generation and presentation 
E)  project completion 
A)  problem definition 
B)  problem correction 
C)  research design formulation 
D)  report generation and presentation 
E)  project completion

Question 19

A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

Accepted Answer

A) True 
 B)False

Question 20

Data originated by the researcher specifically to address the research problem are called primary data.

Accepted Answer

A) True 
 B)False

Which of the following is NOT a common form of a model?

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

The management decision problem asks what information is needed and how it can best be obtained.

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.

________ explicitly specify the strength and direction of relationships among variables, usually in equation form.

Case studies usually involve legal cases, and in this way they have come to be named "case studies."

________ are visual and pictorially represent the theory.

________ are statements about proposed relationships rather than merely questions to be answered.

According to the text, primary data are an economical and quick source of background information.

The problem confronting the decision maker is typically referred to as the ________.

An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

In a short essay, list and discuss at least five important issues that are discussed with decision makers when a problem audit is conducted.

In ________, the variables and their relationships are stated in prose form.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called an analytical model.

According to the text, ________ are an economical and quick source of background information.

Analysis of blogs and Facebook postings revealed to Hewlett-Packard (HP) that many customers who purchased its computers were having issues with service support.

While every step in a marketing research project is important, ________ is the most important step.

A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

Data originated by the researcher specifically to address the research problem are called primary data.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

Which of the following is NOT a common form of a model?

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

The management decision problem asks what information is needed and how it can best be obtained.

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.

________ explicitly specify the strength and direction of relationships among variables, usually in equation form.

Case studies usually involve legal cases, and in this way they have come to be named "case studies."

________ are visual and pictorially represent the theory.

________ are statements about proposed relationships rather than merely questions to be answered.

According to the text, primary data are an economical and quick source of background information.

The problem confronting the decision maker is typically referred to as the ________.

An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

In a short essay, list and discuss at least five important issues that are discussed with decision makers when a problem audit is conducted.

In ________, the variables and their relationships are stated in prose form.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called an analytical model.

According to the text, ________ are an economical and quick source of background information.

Analysis of blogs and Facebook postings revealed to Hewlett-Packard (HP) that many customers who purchased its computers were having issues with service support.

While every step in a marketing research project is important, ________ is the most important step.

A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

Data originated by the researcher specifically to address the research problem are called primary data.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters