Exam 4: Exploratory Research Design: Secondary Data

Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?

________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

Which of the following provide information on individuals, organizations, and services?

A company's blog, Facebook page, or Twitter account can generate rich internal secondary data.

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT:

According to the text, Nielsen is the largest source of secondary data in the United States.

According to the text, bibliographies are organized alphabetically by topic.

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT:

In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

According to the text, a basic rule of research is to examine secondary data first.

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

________ is a centralized database that consolidates company-wide data from a variety of operational systems.

As compared to primary data, secondary data are collected rapidly and easily, at a relatively low cost, and in a short time.

All of the following are examples of business sources of external secondary data EXCEPT:

Which of the following is not a disadvantage of secondary data?

Psychographics refers to ________.

The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.