Question 1

All of the following are examples of words that are often considered confusing to respondents EXCEPT:

Accepted Answer

A)  usually. 
B)  normally. 
C)  frequently. 
D)  definitely. 
E)  sometimes. 
A)  usually. 
B)  normally. 
C)  frequently. 
D)  definitely. 
E)  sometimes. D

Question 2

An open-ended question is a structured question with only two response alternatives, such as yes or no.

Accepted Answer

A) True 
 B)False  False

Question 3

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following is NOT a popular form of structured questions?

Accepted Answer

A)  multiple-choice 
B)  dichotomous 
C)  open-ended 
D)  scales 
E)  all of the above are forms of structured questions 
A)  multiple-choice 
B)  dichotomous 
C)  open-ended 
D)  scales 
E)  all of the above are forms of structured questions

Question 5

A well-designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False

Question 6

According to the text, classification information is information that relates directly to the marketing research problem.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, pretests are best done by telephone interviews.

Accepted Answer

A) True 
 B)False

Question 8

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

In a short essay, list the ten steps to designing the ideal questionnaire.

Accepted Answer

The guidelines to support questionnaire

Question 10

Socioeconomic and demographic characteristics used to categorize respondents are referred to as basic information.

Accepted Answer

A) True 
 B)False

Question 11

According to the text, identification information is usually positioned in which place in the questionnaire?

Accepted Answer

A)  at the beginning 
B)  right after the screening questions 
C)  in the middle 
D)  before the lifestyle questions 
E)  at the end 
A)  at the beginning 
B)  right after the screening questions 
C)  in the middle 
D)  before the lifestyle questions 
E)  at the end

Question 12

According to the text, branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

Accepted Answer

A) True 
 B)False

Question 13

According to the text, pretests are best done by ________ interviews.

Accepted Answer

A)  telephone 
B)  electronic 
C)  mail 
D)  personal 
E)  online 
A)  telephone 
B)  electronic 
C)  mail 
D)  personal 
E)  online

Question 14

Which of the following is not an objective of a questionnaire?

Accepted Answer

A)  A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. 
B)  Questionnaire data must be easy to analyze. 
C)  A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
D)  A questionnaire should minimize response error. 
A)  A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. 
B)  Questionnaire data must be easy to analyze. 
C)  A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
D)  A questionnaire should minimize response error.

Question 15

Questions that prespecify the set of response alternatives and the response format are called structured questions.

Accepted Answer

A) True 
 B)False

Question 16

Open-ended questions that respondents answer in their own words are called unstructured questions.

Accepted Answer

A) True 
 B)False

Question 17

One consistency in conducting cross-national studies is the universal definition of "household" and "household size" across countries of the world.

Accepted Answer

A) True 
 B)False

Question 18

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Accepted Answer

A)  Who 
B)  What 
C)  When 
D)  Where 
E)  Why 
A)  Who 
B)  What 
C)  When 
D)  Where 
E)  Why

Question 20

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.

Accepted Answer

A)  structured bias 
B)  random bias 
C)  order bias 
D)  systematic bias 
E)  list bias 
A)  structured bias 
B)  random bias 
C)  order bias 
D)  systematic bias 
E)  list bias

All of the following are examples of words that are often considered confusing to respondents EXCEPT:

An open-ended question is a structured question with only two response alternatives, such as yes or no.

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Which of the following is NOT a popular form of structured questions?

A well-designed questionnaire can motivate the respondents and increase the response rate.

According to the text, classification information is information that relates directly to the marketing research problem.

According to the text, pretests are best done by telephone interviews.

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

In a short essay, list the ten steps to designing the ideal questionnaire.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as basic information.

According to the text, identification information is usually positioned in which place in the questionnaire?

According to the text, branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

According to the text, pretests are best done by ________ interviews.

Which of the following is not an objective of a questionnaire?

Questions that prespecify the set of response alternatives and the response format are called structured questions.

Open-ended questions that respondents answer in their own words are called unstructured questions.

One consistency in conducting cross-national studies is the universal definition of "household" and "household size" across countries of the world.

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 11: Questionnaire and Form Design

All of the following are examples of words that are often considered confusing to respondents EXCEPT:

An open-ended question is a structured question with only two response alternatives, such as yes or no.

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Which of the following is NOT a popular form of structured questions?

A well-designed questionnaire can motivate the respondents and increase the response rate.

According to the text, classification information is information that relates directly to the marketing research problem.

According to the text, pretests are best done by telephone interviews.

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

In a short essay, list the ten steps to designing the ideal questionnaire.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as basic information.

According to the text, identification information is usually positioned in which place in the questionnaire?

According to the text, branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

According to the text, pretests are best done by ________ interviews.

Which of the following is not an objective of a questionnaire?

Questions that prespecify the set of response alternatives and the response format are called structured questions.

Open-ended questions that respondents answer in their own words are called unstructured questions.

One consistency in conducting cross-national studies is the universal definition of "household" and "household size" across countries of the world.

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters