Exam 19: Report Preparation and Presentation

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The ________ should identify the need for further action on the part of the client, such as implementation of the findings or further research that should be undertaken.

(Multiple Choice)

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Question 81

According to the text, every table should have a and .

(Multiple Choice)

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Question 82

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

(Essay)

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Question 83

In a short essay, discuss the advantages to publishing marketing research reports on the Web. Give an example of how one company has benefited from such use of new media.

(Essay)

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Question 84

When writing the final report, the researcher should draw conclusions but should not make recommendations.

(True/False)

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Question 85

A ________ is a chart that connects a series of data points using continuous lines.

(Multiple Choice)

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Question 86

The research design section of a report gives the background to the problem, highlights discussions with the decision makers and industry experts, discusses the secondary data analysis, the qualitative research that was conducted, and the factors that were considered.

(True/False)

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Question 87

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

(True/False)

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Question 88

The researcher's task ends with the oral presentation.

(True/False)

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Question 89

Showing 81 - 89 of 89

The ________ should identify the need for further action on the part of the client, such as implementation of the findings or further research that should be undertaken.

According to the text, every table should have a and .

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

In a short essay, discuss the advantages to publishing marketing research reports on the Web. Give an example of how one company has benefited from such use of new media.

When writing the final report, the researcher should draw conclusions but should not make recommendations.

A ________ is a chart that connects a series of data points using continuous lines.

The research design section of a report gives the background to the problem, highlights discussions with the decision makers and industry experts, discusses the secondary data analysis, the qualitative research that was conducted, and the factors that were considered.

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

The researcher's task ends with the oral presentation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Filters

Exam 19: Report Preparation and Presentation

The ________ should identify the need for further action on the part of the client, such as implementation of the findings or further research that should be undertaken.

According to the text, every table should have a ________ and ________.

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

In a short essay, discuss the advantages to publishing marketing research reports on the Web. Give an example of how one company has benefited from such use of new media.

When writing the final report, the researcher should draw conclusions but should not make recommendations.

A ________ is a chart that connects a series of data points using continuous lines.

The research design section of a report gives the background to the problem, highlights discussions with the decision makers and industry experts, discusses the secondary data analysis, the qualitative research that was conducted, and the factors that were considered.

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

The researcher's task ends with the oral presentation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Filters

According to the text, every table should have a and .