Exam 4: Communication Styles: a Key to Adaptive Selling Today
Exam 1: Relationship Selling Opportunities in the Information Economy89 Questions
Exam 2: Evolution of Selling Models That Complement the Marketing Concept59 Questions
Exam 3: Creating Value With a Relationship Strategy85 Questions
Exam 4: Communication Styles: a Key to Adaptive Selling Today85 Questions
Exam 5: Ethics: the Foundation for Relationships in Selling85 Questions
Exam 6: Creating Product Solutions85 Questions
Exam 7: Product-Selling Strategies That Add Value85 Questions
Exam 8: The Buying Process and Buyer Behaviour84 Questions
Exam 9: Developing and Qualifying a Prospect Base85 Questions
Exam 10: Approaching the Customer With Adaptive Selling84 Questions
Exam 11: Determining Customer Needs With a Consultative Questioning Strategy66 Questions
Exam 12: Creating Value With the Consultative Presentation85 Questions
Exam 13: Negotiating Buyer Concerns85 Questions
Exam 14: Adapting the Close and Confirming the Partnership85 Questions
Exam 15: Servicing the Sale and Building the Partnership85 Questions
Exam 16: Opportunity Management: the Key to Greater Sales Productivity85 Questions
Exam 17: Management of the Sales Force85 Questions
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The situation where a sales person is rigid in her communication style and cannot adapt it to suite the customer's style is referred to as communication-style bias.
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(True/False)
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Correct Answer:
True
Sociability reflects the amount of control we exert over our emotional expressiveness.
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(True/False)
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Correct Answer:
True
The communication style most in danger of drifting into the excess zone is:
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(Multiple Choice)
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Correct Answer:
E
Desmond wants to be able to adapt his communication style in order to accommodate the needs of other people.Desmond is:
(Multiple Choice)
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When a Reflective salesperson moves into the excess zone,he or she is apt to:
(Multiple Choice)
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Sally was sure she was going to close a deal with the ABC company president,Mr.Jones.She presented the facts fast and focused,and stuck to business.Mr.Jones wanted to have coffee and inquired how she enjoyed her position.She declined coffee and avoided his question.She did not make the sale because of what communication-style bias?
(Multiple Choice)
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Which communication style is "more favorable" for a successful career in selling?
(Essay)
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Which style flexing technique is most appropriate for a reflective salesperson to use in the presence of an emotive customer?
(Multiple Choice)
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___________ people tend to curb emotional expression and are less likely to display warmth openly.
(Short Answer)
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If the prospect's most preferred communication style is Reflective,the salesperson should avoid actions which are too informal.
(True/False)
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Suzie has strong opinions on issues; she is frank,assertive and demanding.When she meets her customer Simon,she tries to temper her opinions and becomes less rushed in her verbal and non-verbal communication.It can be said that Suzy is using:
(Multiple Choice)
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Mohamed is having difficulty forming a positive opinion of the sales representative that services his store.He finds it difficult to understand how she develops her views.Mohamed is experiencing:
(Multiple Choice)
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The combination of low dominance and low sociability defines a communication style known as:
(Multiple Choice)
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If your customer's most preferred communication style is Directive,you should keep the relationship as business-like as possible.
(True/False)
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How does understanding the customer's communication style improve the salesperson's relationship-management skill?
(Essay)
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__________ is communicating in a way more readily understood by and more agreeable to persons of another communication style.
(Short Answer)
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Kaitlyn has been described as a "take charge" sales representative.Her style model would be:
(Multiple Choice)
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The psychological continuum and sociability continuum are combined to form the communication-style model.
(True/False)
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