Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning86 Questions
Exam 2: E-Commerce Business Models and Concepts86 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform86 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps86 Questions
Exam 5: E-Commerce Security and Payment Systems86 Questions
Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local86 Questions
Exam 7: E-Commerce Marketing Communications86 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce86 Questions
Exam 9: Online Retail and Services86 Questions
Exam 10: Online Content and Media86 Questions
Exam 11: Social Networks, Auctions, and Portals86 Questions
Exam 12: B2B E-Commerce: Supply Chain Management and Collaborative Commerce86 Questions
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An industry ________ is an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers.
Free
(Short Answer)
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Correct Answer:
structural analysis
All of the following use an advertising revenue model except:
Free
(Multiple Choice)
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Correct Answer:
D
A(n) ________ is a company that collects information from a wide variety of sources and then adds value to that information.
Free
(Short Answer)
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Correct Answer:
Web aggregator
A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
(Multiple Choice)
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All of the following are business models employed by the music industry except:
(Multiple Choice)
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Briefly explain three B2B Net marketplace business models besides the exchange business model.
(Essay)
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An example of a company using the content provider model is:
(Multiple Choice)
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Grainger.com is an example of which of the following business models?
(Multiple Choice)
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The Internet's universal standards decrease the cost of industry and firm operations.
(True/False)
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A(n) ________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
(Short Answer)
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An asymmetry exists whenever one participant in a market has more resources than other participants.
(True/False)
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Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.
(True/False)
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In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
(Short Answer)
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Stickiness is an important attribute for which revenue model?
(Multiple Choice)
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Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.
(Essay)
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One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:
(Multiple Choice)
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Scale economies are efficiencies that result from flattening the hierarchy of an organization.
(True/False)
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