Exam 2: E-Commerce Business Models and Concepts

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:

(Multiple Choice)

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Question 61

A(n) ________ marketplace supplies products and services of interest to particular industries.

(Short Answer)

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Question 62

The existence of a large number of competitors in any one market segment may indicate:

(Multiple Choice)

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Question 63

The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

(Short Answer)

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Question 64

Which of the following is not a community provider?

(Multiple Choice)

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Question 65

Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price.

(True/False)

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Question 66

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?

(Multiple Choice)

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Question 67

All of the following are key elements of a business model except:

(Multiple Choice)

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Question 68

In general, the key to becoming a successful content provider is to:

(Multiple Choice)

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Question 69

The business model of e-distributors is quite similar to that of:

(Multiple Choice)

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Question 70

In order to be considered successful, a firm must produce returns greater than alternative investments.

(True/False)

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Question 71

Which of the following is not a variation of the e-tailer business model?

(Multiple Choice)

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Question 72

Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.

(True/False)

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Question 73

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

(Multiple Choice)

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Question 74

In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

(Short Answer)

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Question 75

The overall retail market in the United States in 2012 was estimated at about:

(Multiple Choice)

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Question 76

Real markets are perfect markets.

(True/False)

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Question 77

The terms revenue model and financial model can be used interchangeably.

(True/False)

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Question 78

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

(Multiple Choice)

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Question 79

Which of the following companies utilizes a transaction fee revenue model?

(Multiple Choice)

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Question 80

Showing 61 - 80 of 86

Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:

A(n) ________ marketplace supplies products and services of interest to particular industries.

The existence of a large number of competitors in any one market segment may indicate:

The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.

Which of the following is not a community provider?

Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price.

All of the following are key elements of a business model except:

In general, the key to becoming a successful content provider is to:

The business model of e-distributors is quite similar to that of:

In order to be considered successful, a firm must produce returns greater than alternative investments.

Which of the following is not a variation of the e-tailer business model?

Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

The overall retail market in the United States in 2012 was estimated at about:

Real markets are perfect markets.

The terms revenue model and financial model can be used interchangeably.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

Which of the following companies utilizes a transaction fee revenue model?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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