Question 1

Transaction logs are built into Web server software.

Accepted Answer

A) True 
 B)False  True

Question 2

Conversations between a firm and the consumers of its products in various forums such as blogs, Facebook, and Twitter feeds are referred to collectively as ________.

Accepted Answer

customer engagement

Question 3

A person's profession or occupation is part of their:

Accepted Answer

A)  indirect reference group. 
B)  direct reference group. 
C)  lifestyle group. 
D)  subculture. 
A)  indirect reference group. 
B)  direct reference group. 
C)  lifestyle group. 
D)  subculture. B

Question 4

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

Accepted Answer

A)  search engines. 
B)  online catalogs. 
C)  social networks. 
D)  targeted banner ads. 
A)  search engines. 
B)  online catalogs. 
C)  social networks. 
D)  targeted banner ads.

Question 5

Cookies, when combined with Web beacons, can be used to create cross-site profiles.

Accepted Answer

A) True 
 B)False

Question 6

A consumer's decision to purchase from a particular store because of the wide variety and number of products available is called the ________ effect.

Accepted Answer

The answer of A consumer's decision to purchase from a...

Question 7

Discuss the revolution in Internet marketing technologies. What are the three main broad impacts the Internet has had on marketing?

Accepted Answer

The Internet has had three broad impacts

Question 8

On average, which of the following activities was most frequently engaged in by Internet users in 2012?

Accepted Answer

A)  checking the weather 
B)  banking online 
C)  buying a product 
D)  rating a product 
A)  checking the weather 
B)  banking online 
C)  buying a product 
D)  rating a product

Question 9

Discuss four features of social e-commerce that are driving its growth.

Accepted Answer

Four features of social e-commerce that

Question 10

Which of the following statements about a free pricing strategy is false?

Accepted Answer

A)  Free products and services can knock out potential and actual competitors. 
B)  The free pricing strategy was born in the early days of the Web. 
C)  It is difficult to convert free customers into paying customers. 
D)  Free products and services can help build market awareness. 
A)  Free products and services can knock out potential and actual competitors. 
B)  The free pricing strategy was born in the early days of the Web. 
C)  It is difficult to convert free customers into paying customers. 
D)  Free products and services can help build market awareness.

Question 11

Netflix entered the market with a(n) ________ strategy.

Accepted Answer

A)  brand extender 
B)  fast follower 
C)  first mover 
D)  alliance 
A)  brand extender 
B)  fast follower 
C)  first mover 
D)  alliance

Question 12

Permission marketing:

Accepted Answer

A)  is a component of e-mail marketing. 
B)  is required now by federal law via "opt-in" regulations. 
C)  allows Web site users to "turn off" display ads. 
D)  is a method of pre-approved marketing to juveniles. 
A)  is a component of e-mail marketing. 
B)  is required now by federal law via "opt-in" regulations. 
C)  allows Web site users to "turn off" display ads. 
D)  is a method of pre-approved marketing to juveniles.

Question 13

In 2012, mobile marketing grew at nearly the same rate as traditional online marketing.

Accepted Answer

A) True 
 B)False

Question 14

All of the following statements are true except:

Accepted Answer

A)  Online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace. 
B)  Relative dispersion of prices for online goods has decreased. 
C)  Price dispersion is less for commodities than for differentiated products. 
D)  Depending on the seller, there can be large differences in price sensitivity for the same products. 
A)  Online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace. 
B)  Relative dispersion of prices for online goods has decreased. 
C)  Price dispersion is less for commodities than for differentiated products. 
D)  Depending on the seller, there can be large differences in price sensitivity for the same products.

Question 15

In 2012, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?

Accepted Answer

A)  45 percent 
B)  60 percent 
C)  75 percent 
D)  90 percent 
A)  45 percent 
B)  60 percent 
C)  75 percent 
D)  90 percent

Question 16

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

Accepted Answer

A)  search engine marketing 
B)  flash marketing 
C)  yield management 
D)  bait-and-switch 
A)  search engine marketing 
B)  flash marketing 
C)  yield management 
D)  bait-and-switch

Question 17

E-commerce is a major conduit and generator of offline commerce.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?

Accepted Answer

A)  technical 
B)  behavioral 
C)  contextual 
D)  psychographic 
A)  technical 
B)  behavioral 
C)  contextual 
D)  psychographic

Question 19

Which of the following activities is the one engaged in by the highest percentage of online users?

Accepted Answer

A)  using e-mail 
B)  using a social networking site 
C)  researching products and services 
D)  reading news 
A)  using e-mail 
B)  using a social networking site 
C)  researching products and services 
D)  reading news

Question 20

Studies of the effects of social "connectedness" on Internet purchases indicate that the more "connected" an individual:

Accepted Answer

A)  the less purchasing that individual does. 
B)  the less that individual is influenced by friends' purchases. 
C)  the more that individual shares purchasing decisions with friends. 
D)  the more purchasing that individual does. 
A)  the less purchasing that individual does. 
B)  the less that individual is influenced by friends' purchases. 
C)  the more that individual shares purchasing decisions with friends. 
D)  the more purchasing that individual does.

Transaction logs are built into Web server software.

Conversations between a firm and the consumers of its products in various forums such as blogs, Facebook, and Twitter feeds are referred to collectively as ________.

A person's profession or occupation is part of their:

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

Cookies, when combined with Web beacons, can be used to create cross-site profiles.

A consumer's decision to purchase from a particular store because of the wide variety and number of products available is called the ________ effect.

Discuss the revolution in Internet marketing technologies. What are the three main broad impacts the Internet has had on marketing?

On average, which of the following activities was most frequently engaged in by Internet users in 2012?

Discuss four features of social e-commerce that are driving its growth.

Which of the following statements about a free pricing strategy is false?

Netflix entered the market with a(n) ________ strategy.

Permission marketing:

In 2012, mobile marketing grew at nearly the same rate as traditional online marketing.

All of the following statements are true except:

In 2012, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

E-commerce is a major conduit and generator of offline commerce.

Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?

Which of the following activities is the one engaged in by the highest percentage of online users?

Studies of the effects of social "connectedness" on Internet purchases indicate that the more "connected" an individual:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local

Transaction logs are built into Web server software.

Conversations between a firm and the consumers of its products in various forums such as blogs, Facebook, and Twitter feeds are referred to collectively as ________.

A person's profession or occupation is part of their:

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

Cookies, when combined with Web beacons, can be used to create cross-site profiles.

A consumer's decision to purchase from a particular store because of the wide variety and number of products available is called the ________ effect.

Discuss the revolution in Internet marketing technologies. What are the three main broad impacts the Internet has had on marketing?

On average, which of the following activities was most frequently engaged in by Internet users in 2012?

Discuss four features of social e-commerce that are driving its growth.

Which of the following statements about a free pricing strategy is false?

Netflix entered the market with a(n) ________ strategy.

Permission marketing:

In 2012, mobile marketing grew at nearly the same rate as traditional online marketing.

All of the following statements are true except:

In 2012, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

E-commerce is a major conduit and generator of offline commerce.

Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?

Which of the following activities is the one engaged in by the highest percentage of online users?

Studies of the effects of social "connectedness" on Internet purchases indicate that the more "connected" an individual:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters