Exam 11: Social Networks, Auctions, and Portals
Exam 1: The Revolution Is Just Beginning86 Questions
Exam 2: E-Commerce Business Models and Concepts86 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform86 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps86 Questions
Exam 5: E-Commerce Security and Payment Systems86 Questions
Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local86 Questions
Exam 7: E-Commerce Marketing Communications86 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce86 Questions
Exam 9: Online Retail and Services86 Questions
Exam 10: Online Content and Media86 Questions
Exam 11: Social Networks, Auctions, and Portals86 Questions
Exam 12: B2B E-Commerce: Supply Chain Management and Collaborative Commerce86 Questions
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________ pricing adjusts prices based on the location of the consumer.
Free
(Multiple Choice)
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Correct Answer:
C
Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?
Free
(Multiple Choice)
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Correct Answer:
B
Which of the following is a community of members who self-identify with a demographic or geographic category?
Free
(Multiple Choice)
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Correct Answer:
C
All of the following statements about social networks are true except:
(Multiple Choice)
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All of the following are situations in which markets fail to produce socially desirable outcomes except:
(Multiple Choice)
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In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.
(Multiple Choice)
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Define the term auction and explain the four major Internet auction types discussed in the chapter and how they function.
(Essay)
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________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
(Multiple Choice)
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What are the different types of social networks and what is the business model of each one?
(Essay)
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Which of the following is not a characteristic of a Japanese auction?
(Multiple Choice)
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Sponsored community sites may be created by government, non-profit, or for-profit organizations.
(True/False)
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Which of the following is not one of the typical portal revenue sources?
(Multiple Choice)
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Keeping bid increments low increases the number of bidders and the frequency of their bids.
(True/False)
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Closed bidding permits price discrimination without offending buyers.
(True/False)
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A market that has many sellers and one or few buyers is likely to be:
(Multiple Choice)
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All of the following types of auctions have a buyer bias except:
(Multiple Choice)
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