Exam 11: Social Networks, Auctions, and Portals

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________ pricing adjusts prices based on the location of the consumer.

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C

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

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B

Which of the following is a community of members who self-identify with a demographic or geographic category?

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C

One of the first online virtual communities was:

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All of the following statements about social networks are true except:

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All of the following are situations in which markets fail to produce socially desirable outcomes except:

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In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.

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Portals compete with one another on:

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Define the term auction and explain the four major Internet auction types discussed in the chapter and how they function.

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Facebook is an example of a(n):

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________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

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What are the different types of social networks and what is the business model of each one?

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Which of the following is not a characteristic of a Japanese auction?

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Sponsored community sites may be created by government, non-profit, or for-profit organizations.

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Which of the following is not one of the typical portal revenue sources?

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Keeping bid increments low increases the number of bidders and the frequency of their bids.

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Closed bidding permits price discrimination without offending buyers.

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All of the following are benefits of auctions except:

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A market that has many sellers and one or few buyers is likely to be:

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All of the following types of auctions have a buyer bias except:

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