Exam 2: E-Commerce Business Models and Concepts

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Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages. You anticipate marketing your online application to Web development and design companies. Which of the following revenue models is the most appropriate for your new company?

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A firm's ________ describes how a firm will produce a superior return on invested capital.

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The financial services, travel services, and job placement services industries use the ________ business model.

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Barriers to entry into the e-tail marketplace are high.

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Which element of the business model addresses the question of why a customer should buy from the firm?

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Which of the following is not a primary activity in a firm value chain?

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