Question 1

The impact of the Internet on media appears to be decreasing the total demand for media.

Accepted Answer

A) True 
 B)False  False

Question 2

All of the following statements about the online video audience are true except:

Accepted Answer

A)  Major television events tend to draw higher viewership than online videos. 
B)  The online video audience is around 180 million monthly unique viewers. 
C)  Google sites draws the highest number of monthly unique viewers of online video. 
D)  The overall size of the online video audience is much smaller than the traditional television audience. 
A)  Major television events tend to draw higher viewership than online videos. 
B)  The online video audience is around 180 million monthly unique viewers. 
C)  Google sites draws the highest number of monthly unique viewers of online video. 
D)  The overall size of the online video audience is much smaller than the traditional television audience. D

Question 3

Which of the following is not a major contributing factor to net value?

Accepted Answer

A)  providing instantaneous, online access to information 
B)  providing large, searchable historical archives 
C)  enabling consumers to move online information to other documents easily 
D)  offering variety of subscription models 
A)  providing instantaneous, online access to information 
B)  providing large, searchable historical archives 
C)  enabling consumers to move online information to other documents easily 
D)  offering variety of subscription models D

Question 4

Content convergence describes convergence in the design, production, and ________ of content.

Accepted Answer

The answer of Content convergence describes convergence in the design,...

Question 5

Zinio is an example of which of the following?

Accepted Answer

A)  interactive book developer 
B)  magazine aggregator 
C)  e-reader platform 
D)  vanity press 
A)  interactive book developer 
B)  magazine aggregator 
C)  e-reader platform 
D)  vanity press

Question 6

Around how many page views do online newspapers generate in a typical month?

Accepted Answer

A)  41 million 
B)  410 million 
C)  4.1 billion 
D)  41 billion 
A)  41 million 
B)  410 million 
C)  4.1 billion 
D)  41 billion

Question 7

Today, the Internet generates over 25 percent of total media revenues.

Accepted Answer

A) True 
 B)False

Question 8

How is the television industry being impacted by the Internet?

Accepted Answer

The television industry has become the m

Question 9

In 2012, Amazon's e-book and media store contained around how many book titles?

Accepted Answer

A)  about 10,000 
B)  about 100,000 
C)  about 1 million 
D)  about 10 million 
A)  about 10,000 
B)  about 100,000 
C)  about 1 million 
D)  about 10 million

Question 10

Explain the difference between the wholesale and agency revenue models for e-books.

Accepted Answer

E-book publishers started out using a wh

Question 11

What percentage of the Internet population in the United States read magazines online?

Accepted Answer

A)  almost one-quarter 
B)  almost one-third 
C)  almost one-half 
D)  almost three-quarters 
A)  almost one-quarter 
B)  almost one-third 
C)  almost one-half 
D)  almost three-quarters

Question 12

Zynga relies primarily on the sale of ________.

Accepted Answer

The answer of Zynga relies primarily on the sale of...

Question 13

Music download networks offer:

Accepted Answer

A)  high user control and high user focus. 
B)  high user control and low user focus. 
C)  low user control and high user focus. 
D)  low user control and low user focus. 
A)  high user control and high user focus. 
B)  high user control and low user focus. 
C)  low user control and high user focus. 
D)  low user control and low user focus.

Question 14

Explain the concept of media convergence.

Accepted Answer

The term media convergence refers to dig

Question 15

Internet users consume more media of all types than non-Internet users.

Accepted Answer

A) True 
 B)False

Question 16

YouTube's entrance into the content production business is an example of ________.

Accepted Answer

vertical i

Question 17

Which of the following is the fastest growing paid content area?

Accepted Answer

A)  online radio 
B)  online games 
C)  online music 
D)  online video 
A)  online radio 
B)  online games 
C)  online music 
D)  online video

Question 18

Which of the following is not a leading factor in changing the television industry?

Accepted Answer

A)  increasing broadband penetration 
B)  development of the mobile platform 
C)  a willing industry 
D)  inability to attract customers to traditional products 
A)  increasing broadband penetration 
B)  development of the mobile platform 
C)  a willing industry 
D)  inability to attract customers to traditional products

Question 19

In 2012, around what percentage of Americans had read an e-book?

Accepted Answer

A)  5% 
B)  15% 
C)  20% 
D)  30% 
A)  5% 
B)  15% 
C)  20% 
D)  30%

Question 20

All of the following typically favor the elimination of DRM except:

Accepted Answer

A)  hackers. 
B)  technology companies. 
C)  content owners. 
D)  telecommunications pipeline companies. 
A)  hackers. 
B)  technology companies. 
C)  content owners. 
D)  telecommunications pipeline companies.

The impact of the Internet on media appears to be decreasing the total demand for media.

All of the following statements about the online video audience are true except:

Which of the following is not a major contributing factor to net value?

Content convergence describes convergence in the design, production, and ________ of content.

Zinio is an example of which of the following?

Around how many page views do online newspapers generate in a typical month?

Today, the Internet generates over 25 percent of total media revenues.

How is the television industry being impacted by the Internet?

In 2012, Amazon's e-book and media store contained around how many book titles?

Explain the difference between the wholesale and agency revenue models for e-books.

What percentage of the Internet population in the United States read magazines online?

Zynga relies primarily on the sale of ________.

Music download networks offer:

Explain the concept of media convergence.

Internet users consume more media of all types than non-Internet users.

YouTube's entrance into the content production business is an example of ________.

Which of the following is the fastest growing paid content area?

Which of the following is not a leading factor in changing the television industry?

In 2012, around what percentage of Americans had read an e-book?

All of the following typically favor the elimination of DRM except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 10: Online Content and Media

The impact of the Internet on media appears to be decreasing the total demand for media.

All of the following statements about the online video audience are true except:

Which of the following is not a major contributing factor to net value?

Content convergence describes convergence in the design, production, and ________ of content.

Zinio is an example of which of the following?

Around how many page views do online newspapers generate in a typical month?

Today, the Internet generates over 25 percent of total media revenues.

How is the television industry being impacted by the Internet?

In 2012, Amazon's e-book and media store contained around how many book titles?

Explain the difference between the wholesale and agency revenue models for e-books.

What percentage of the Internet population in the United States read magazines online?

Zynga relies primarily on the sale of ________.

Music download networks offer:

Explain the concept of media convergence.

Internet users consume more media of all types than non-Internet users.

YouTube's entrance into the content production business is an example of ________.

Which of the following is the fastest growing paid content area?

Which of the following is not a leading factor in changing the television industry?

In 2012, around what percentage of Americans had read an e-book?

All of the following typically favor the elimination of DRM except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters