Question 1

One of the predictions for the future of e-commerce is that:

Accepted Answer

A)  overall revenues from e-commerce will grow at an annualized rate of about 10 percent a year through 2016. 
B)  the first movers from the early years of e-commerce will retain or increase their market share as they continue to exploit economies of scale and switching costs. 
C)  prices will lower enough to encourage more consumers to engage in online shopping. 
D)  the number of online shoppers will continue to grow at double-digit rates. 
A)  overall revenues from e-commerce will grow at an annualized rate of about 10 percent a year through 2016. 
B)  the first movers from the early years of e-commerce will retain or increase their market share as they continue to exploit economies of scale and switching costs. 
C)  prices will lower enough to encourage more consumers to engage in online shopping. 
D)  the number of online shoppers will continue to grow at double-digit rates. A

Question 2

The early years of e-commerce were driven by all of the following factors except:

Accepted Answer

A)  an emphasis on exploiting traditional distribution channels. 
B)  a huge infusion of venture capital funds. 
C)  an emphasis on quickly achieving a very high market visibility. 
D)  visions of profiting from new technology. 
A)  an emphasis on exploiting traditional distribution channels. 
B)  a huge infusion of venture capital funds. 
C)  an emphasis on quickly achieving a very high market visibility. 
D)  visions of profiting from new technology. A

Question 3

List and briefly explain the main types of e-commerce.

Accepted Answer

The main types of e-commerce are Business-to-Consumer (B2C), in which online businesses attempt to reach individual consumers; Business-to-Business (B2B), in which businesses focus on selling to other businesses; Consumer to Consumer (C2C), which provides a market in which consumers can sell goods to each other; mobile e-commerce (m-commerce), which refers to the use of wireless digital devices to enable Web transactions, social e-commerce, which is commerce enabled by social networks and online social relationships; and local e-commerce, which is e-commerce that is focused on engaging the customer based on his or her geographical location.

Question 4

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web:

Accepted Answer

A)  marketing messages had little richness. 
B)  the smaller the audience reached, the less rich the message. 
C)  the larger the audience reached, the less rich the message. 
D)  richness equaled reach. 
A)  marketing messages had little richness. 
B)  the smaller the audience reached, the less rich the message. 
C)  the larger the audience reached, the less rich the message. 
D)  richness equaled reach.

Question 5

All of the following are major business trends in e-commerce in 2012-2013 except for:

Accepted Answer

A)  the growth of a new app-based online economy. 
B)  the expansion of the localization of e-commerce. 
C)  the emergence of a new social e-commerce platform. 
D)  the eclipse of search engine marketing by the mobile advertising platform. 
A)  the growth of a new app-based online economy. 
B)  the expansion of the localization of e-commerce. 
C)  the emergence of a new social e-commerce platform. 
D)  the eclipse of search engine marketing by the mobile advertising platform.

Question 6

Business-to-consumer (B2C) e-commerce:

Accepted Answer

A)  has grown at double-digit rates in 2011 and 2012. 
B)  is growing at a slower rate than the traditional retail market. 
C)  is a major part (over 30 percent) of the overall retail market. 
D)  growth is slowing as it confronts its own fundamental limitations. 
A)  has grown at double-digit rates in 2011 and 2012. 
B)  is growing at a slower rate than the traditional retail market. 
C)  is a major part (over 30 percent) of the overall retail market. 
D)  growth is slowing as it confronts its own fundamental limitations.

Question 7

In 2012, there were an estimated ________ Internet hosts.

Accepted Answer

A)  8 million 
B)  88 million 
C)  888 million 
D)  8.88 billion 
A)  8 million 
B)  88 million 
C)  888 million 
D)  8.88 billion

Question 8

Around what percentage of Internet users in the United States access the Internet through mobile devices?

Accepted Answer

A)  30 
B)  50 
C)  70 
D)  90 
A)  30 
B)  50 
C)  70 
D)  90

Question 9

Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements about Internet use in the United States in 2012 is not true?

Accepted Answer

A)  Social e-commerce generated more revenue than local e-commerce. 
B)  Approximately 150 million users made at least one purchase online. 
C)  Almost 50% of adult Internet users visited an online social network daily. 
D)  Growth rates for B2C e-commerce were higher in the United States than in Europe. 
A)  Social e-commerce generated more revenue than local e-commerce. 
B)  Approximately 150 million users made at least one purchase online. 
C)  Almost 50% of adult Internet users visited an online social network daily. 
D)  Growth rates for B2C e-commerce were higher in the United States than in Europe.

Question 11

An economist is most likely to be interested in a(n) ________, rather than technical, approach to studying e-commerce.

Accepted Answer

The answer of An economist is most likely to be...

Question 12

Which of the following is the top online retailer ranked by online sales?

Accepted Answer

A)  Apple 
B)  Amazon 
C)  Staples 
D)  Walmart 
A)  Apple 
B)  Amazon 
C)  Staples 
D)  Walmart

Question 13

Which of the following is not an example of a social network?

Accepted Answer

A)  Wikipedia 
B)  Twitter 
C)  Pinterest 
D)  Facebook 
A)  Wikipedia 
B)  Twitter 
C)  Pinterest 
D)  Facebook

Question 14

In 2011, a new Internet investment bubble focused primarily on social networks emerged.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is the top-selling online retail category?

Accepted Answer

A)  apparel/accessories 
B)  computers/electronics 
C)  mass merchant/department stores 
D)  office supplies 
A)  apparel/accessories 
B)  computers/electronics 
C)  mass merchant/department stores 
D)  office supplies

Question 16

Define the terms e-business and e-commerce and explain the difference. What is the key factor in determining if a transaction is "commerce"?

Accepted Answer

E-business refers primarily to digitally

Question 17

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Accepted Answer

The eight unique features of e-commerce

Question 18

Tangible works of the mind such as music, books, and videos are called ________.

Accepted Answer

intellectu

Question 19

Which of the following is not a characteristic of a perfect competitive market?

Accepted Answer

A)  Price, cost, and quality information are equally distributed. 
B)  A nearly infinite set of suppliers compete against one another. 
C)  Customers have access to all relevant information worldwide. 
D)  It is highly regulated. 
A)  Price, cost, and quality information are equally distributed. 
B)  A nearly infinite set of suppliers compete against one another. 
C)  Customers have access to all relevant information worldwide. 
D)  It is highly regulated.

Question 20

Network externalities are related to which of the following features of e-commerce technology?

Accepted Answer

A)  richness 
B)  interactivity 
C)  universal standards 
D)  information density 
A)  richness 
B)  interactivity 
C)  universal standards 
D)  information density

One of the predictions for the future of e-commerce is that:

The early years of e-commerce were driven by all of the following factors except:

List and briefly explain the main types of e-commerce.

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web:

All of the following are major business trends in e-commerce in 2012-2013 except for:

Business-to-consumer (B2C) e-commerce:

In 2012, there were an estimated ________ Internet hosts.

Around what percentage of Internet users in the United States access the Internet through mobile devices?

Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.

Which of the following statements about Internet use in the United States in 2012 is not true?

An economist is most likely to be interested in a(n) ________, rather than technical, approach to studying e-commerce.

Which of the following is the top online retailer ranked by online sales?

Which of the following is not an example of a social network?

In 2011, a new Internet investment bubble focused primarily on social networks emerged.

Which of the following is the top-selling online retail category?

Define the terms e-business and e-commerce and explain the difference. What is the key factor in determining if a transaction is "commerce"?

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Tangible works of the mind such as music, books, and videos are called ________.

Which of the following is not a characteristic of a perfect competitive market?

Network externalities are related to which of the following features of e-commerce technology?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 1: The Revolution Is Just Beginning

One of the predictions for the future of e-commerce is that:

The early years of e-commerce were driven by all of the following factors except:

List and briefly explain the main types of e-commerce.

E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web:

All of the following are major business trends in e-commerce in 2012-2013 except for:

Business-to-consumer (B2C) e-commerce:

In 2012, there were an estimated ________ Internet hosts.

Around what percentage of Internet users in the United States access the Internet through mobile devices?

Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.

Which of the following statements about Internet use in the United States in 2012 is not true?

An economist is most likely to be interested in a(n) ________, rather than technical, approach to studying e-commerce.

Which of the following is the top online retailer ranked by online sales?

Which of the following is not an example of a social network?

In 2011, a new Internet investment bubble focused primarily on social networks emerged.

Which of the following is the top-selling online retail category?

Define the terms e-business and e-commerce and explain the difference. What is the key factor in determining if a transaction is "commerce"?

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Tangible works of the mind such as music, books, and videos are called ________.

Which of the following is not a characteristic of a perfect competitive market?

Network externalities are related to which of the following features of e-commerce technology?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters