Question 1

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

Accepted Answer

A)  Nielsen ratings 
B)  data collected from social networks 
C)  integration of offline data 
D)  clickstream data 
A)  Nielsen ratings 
B)  data collected from social networks 
C)  integration of offline data 
D)  clickstream data

Question 2

Which of the following is not true about search engine advertising?

Accepted Answer

A)  Spending on search engine advertising constitutes around 46 percent of all online advertising spending. 
B)  The top three search engine providers supply over 95 percent of all online searches. 
C)  The click-through rate for search engine marketing has been fairly steady over the years. 
D)  Search engine advertising is the fastest growing type of online advertising. 
A)  Spending on search engine advertising constitutes around 46 percent of all online advertising spending. 
B)  The top three search engine providers supply over 95 percent of all online searches. 
C)  The click-through rate for search engine marketing has been fairly steady over the years. 
D)  Search engine advertising is the fastest growing type of online advertising.

Question 3

Which of the following is not one of the advantages of online advertising?

Accepted Answer

A)  The Internet is where the audience is moving. 
B)  Online ads provide for greater interactivity with the customer. 
C)  Online costs versus benefits are well established and understood. 
D)  Online advertising can target ads to narrow market segments. 
A)  The Internet is where the audience is moving. 
B)  Online ads provide for greater interactivity with the customer. 
C)  Online costs versus benefits are well established and understood. 
D)  Online advertising can target ads to narrow market segments.

Question 4

According to the Fogg et al. 2003 study, which of the following is the most important factor in the credibility of a Web site?

Accepted Answer

A)  information design/structure 
B)  information focus 
C)  design look 
D)  information usefulness 
A)  information design/structure 
B)  information focus 
C)  design look 
D)  information usefulness

Question 5

Which of the following online advertising formats is the most effective?

Accepted Answer

A)  banner ads 
B)  rich media ads 
C)  video ads 
D)  e-mail 
A)  banner ads 
B)  rich media ads 
C)  video ads 
D)  e-mail

Question 6

Which of the following forms of online advertising is growing the fastest?

Accepted Answer

A)  paid search 
B)  sponsorships 
C)  video 
D)  rich media 
A)  paid search 
B)  sponsorships 
C)  video 
D)  rich media

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

Which of the following is not true about search engine advertising?

Which of the following is not one of the advantages of online advertising?

According to the Fogg et al. 2003 study, which of the following is the most important factor in the credibility of a Web site?

Which of the following online advertising formats is the most effective?

Which of the following forms of online advertising is growing the fastest?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: E-Commerce Marketing Communications

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

Which of the following is not true about search engine advertising?

Which of the following is not one of the advantages of online advertising?

According to the Fogg et al. 2003 study, which of the following is the most important factor in the credibility of a Web site?

Which of the following online advertising formats is the most effective?

Which of the following forms of online advertising is growing the fastest?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters