Question 1

What is a business portfolio? What are the steps involved in business portfolio planning?

Accepted Answer

A business portfolio is the collection o

Question 2

Which of the following is the first step of business portfolio planning?

Accepted Answer

A)  shaping the future portfolio by developing strategies for growth and downsizing 
B)  determining which businesses should receive more, less, or no investment 
C)  identifying internal strengths and weaknesses 
D)  identifying future opportunities 
E)  determining short-term goals 
A)  shaping the future portfolio by developing strategies for growth and downsizing 
B)  determining which businesses should receive more, less, or no investment 
C)  identifying internal strengths and weaknesses 
D)  identifying future opportunities 
E)  determining short-term goals

Question 3

How does strategic planning benefit companies?

Accepted Answer

Strategic planning sets the st

Question 4

________ involves looking at whether a company's key action plans are well-matched to its opportunities.

Accepted Answer

A)  Operating control 
B)  Benchmarking 
C)  Strategic control 
D)  Regression analysis 
E)  Portfolio analysis 
A)  Operating control 
B)  Benchmarking 
C)  Strategic control 
D)  Regression analysis 
E)  Portfolio analysis

Question 5

A mission statement is a document embodying an organization's short-term goals.

Accepted Answer

A) True 
 B)False

Question 6

What are the components of a company's marketing mix?

Accepted Answer

A company designs an integrate

Question 7

Marketing plays a key role in the company's strategic planning in all of these ways EXCEPT ________.

Accepted Answer

A)  providing input to identify attractive market opportunities 
B)  designing new products from scratch 
C)  creating customer value and building profitable relationships with customer groups 
D)  designing strategies for reaching a unit's objective 
E)  providing a guiding philosophy 
A)  providing input to identify attractive market opportunities 
B)  designing new products from scratch 
C)  creating customer value and building profitable relationships with customer groups 
D)  designing strategies for reaching a unit's objective 
E)  providing a guiding philosophy

Question 8

________ are low-growth, high-share businesses/products that need less investment to hold their market share.

Accepted Answer

A)  Stars 
B)  Cash cows 
C)  Question marks 
D)  Dogs 
E)  Bears 
A)  Stars 
B)  Cash cows 
C)  Question marks 
D)  Dogs 
E)  Bears

Question 9

In a SWOT analysis, which of the following would be considered a strength?

Accepted Answer

A)  industry trends 
B)  technological shifts 
C)  environmental demands 
D)  performance challenges 
E)  internal capabilities 
A)  industry trends 
B)  technological shifts 
C)  environmental demands 
D)  performance challenges 
E)  internal capabilities

What is a business portfolio? What are the steps involved in business portfolio planning?

Which of the following is the first step of business portfolio planning?

How does strategic planning benefit companies?

________ involves looking at whether a company's key action plans are well-matched to its opportunities.

A mission statement is a document embodying an organization's short-term goals.

What are the components of a company's marketing mix?

Marketing plays a key role in the company's strategic planning in all of these ways EXCEPT ________.

________ are low-growth, high-share businesses/products that need less investment to hold their market share.

In a SWOT analysis, which of the following would be considered a strength?

Marketing: Creating Customer Value and Engagement

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

What is a business portfolio? What are the steps involved in business portfolio planning?

Which of the following is the first step of business portfolio planning?

How does strategic planning benefit companies?

________ involves looking at whether a company's key action plans are well-matched to its opportunities.

A mission statement is a document embodying an organization's short-term goals.

What are the components of a company's marketing mix?

Marketing plays a key role in the company's strategic planning in all of these ways EXCEPT ________.

________ are low-growth, high-share businesses/products that need less investment to hold their market share.

In a SWOT analysis, which of the following would be considered a strength?

Marketing: Creating Customer Value and Engagement

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters