Exam 9: Developing New Products and Managing the Product Life Cycle

Which of the following is included in the second part of the marketing strategy statement?

Under a team-based new product development approach, ________.

A style is best defined as a ________.

John's fascination for his grandmother's sherbet recipes inspired him to come up with a recipe for SherBetter, a gourmet sherbet for the American market. Which of the following stages of the new product development process does this exemplify?

A(n) ________ chooses a strategy consistent with the intended product positioning. To gain market leadership requires correct decisions from the beginning.

Because of ________, a company cannot make its product illegally similar to a competitor's already established product.

In the ________ stage of the new product development process, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them.

Yummy Peanut Butter created a new coconut-flavored peanut butter that it tested in a small number of representative cities. The company plans to use the results to forecast national sales and profits. Which of the following did the firm use?

The more formal "business attire" look of corporate dress of the 1980s and 1990s gave way to the "business casual" look of the 2000s and 2010s. This is an example of a ________.

Big Moose Toys is a market pioneer introducing a modern version of Bubble the Moose, a character from an animated television series originally broadcast in the '50s and '60s. The company's version of Sandy the Flying Squirrel, a character from the show targeted to baby boomers, was a strong success. Since the firm is a market pioneer, it needs to make the new launch strategy for Bubble the Moose consistent with the intended ________.

Sequential product development has the advantage of not only being a team-oriented approach, but also of being faster in bringing products to market.

Which of the following would most likely be included in an executive's write up of a new product idea to be presented to a new product committee?

Which of the following involves costs that most likely occur during the commercialization stage of new product development?

The product development stage requires ________.

Apple's iPod has been called "one of the greatest consumer electronics hits of all time." iPods have been sold in huge numbers, and Apple captures a large share of the music player market. This success has attracted many large, resourceful competitors. The iPod is in the ________ stage of the product life cycle.

Companies seldom solicit ideas from customers during the idea generation stage of product development.

Marketers often involve actual customers in product testing.

Which of the following is an internal source for new product ideas?

Which stage in the product life cycle is characterized by rapid market acceptance and increasing profits?