Question 1

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

Accepted Answer

A)  product line pricing 
B)  product bundle pricing 
C)  optional product pricing 
D)  by-product pricing 
E)  captive product pricing 
A)  product line pricing 
B)  product bundle pricing 
C)  optional product pricing 
D)  by-product pricing 
E)  captive product pricing

Question 2

Excess capacity leads to companies initiating an increase in price.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following companies uses captive product pricing?

Accepted Answer

A)  Photo Genie, which sells inexpensive cameras that run only on their own expensive batteries 
B)  Go Zone, which launched a range of tablet models, each priced according to its features 
C)  Penguin's Parlor, which offers customers a 20-percent discount on their birthdays 
D)  Sportsprint, which prices sports equipment according to customer evaluations 
E)  Burger Den, whose combo meals are priced lower than its individual components sold together 
A)  Photo Genie, which sells inexpensive cameras that run only on their own expensive batteries 
B)  Go Zone, which launched a range of tablet models, each priced according to its features 
C)  Penguin's Parlor, which offers customers a 20-percent discount on their birthdays 
D)  Sportsprint, which prices sports equipment according to customer evaluations 
E)  Burger Den, whose combo meals are priced lower than its individual components sold together

Question 4

Why is identifying predatory pricing difficult?

Accepted Answer

Selling below cost to unload excess inve

Question 5

Launching a fighter brand is an effective way to deal with a situation in which the market segment being lost is price sensitive and will not respond to arguments of higher quality.

Accepted Answer

A) True 
 B)False

Question 6

Why might marketers use market-penetration pricing?

Accepted Answer

Marketers use such pricing whe

Question 7

Savings for You, a discount retail chain, is highly competitive. When entering a new market, Savings for You often cuts prices so deeply that it sells below costs, effectively pushing smaller companies with less purchasing power out of the market. Savings for You is most likely guilty of ________.

Accepted Answer

A)  market skimming 
B)  price fixing 
C)  deceptive pricing 
D)  price collusion 
E)  predatory pricing 
A)  market skimming 
B)  price fixing 
C)  deceptive pricing 
D)  price collusion 
E)  predatory pricing

Question 8

When sellers set prices after talking to competitors and engaging in collusion, they are involved in ________.

Accepted Answer

A)  interstate commerce 
B)  comparative pricing 
C)  price fixing 
D)  skimming pricing 
E)  price bundling 
A)  interstate commerce 
B)  comparative pricing 
C)  price fixing 
D)  skimming pricing 
E)  price bundling

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

Excess capacity leads to companies initiating an increase in price.

Which of the following companies uses captive product pricing?

Why is identifying predatory pricing difficult?

Launching a fighter brand is an effective way to deal with a situation in which the market segment being lost is price sensitive and will not respond to arguments of higher quality.

Why might marketers use market-penetration pricing?

Savings for You, a discount retail chain, is highly competitive. When entering a new market, Savings for You often cuts prices so deeply that it sells below costs, effectively pushing smaller companies with less purchasing power out of the market. Savings for You is most likely guilty of ________.

When sellers set prices after talking to competitors and engaging in collusion, they are involved in ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 11: Pricing Strategies: Additional Considerations

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

Excess capacity leads to companies initiating an increase in price.

Which of the following companies uses captive product pricing?

Why is identifying predatory pricing difficult?

Launching a fighter brand is an effective way to deal with a situation in which the market segment being lost is price sensitive and will not respond to arguments of higher quality.

Why might marketers use market-penetration pricing?

Savings for You, a discount retail chain, is highly competitive. When entering a new market, Savings for You often cuts prices so deeply that it sells below costs, effectively pushing smaller companies with less purchasing power out of the market. Savings for You is most likely guilty of ________.

When sellers set prices after talking to competitors and engaging in collusion, they are involved in ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters