Exam 11: Pricing Strategies: Additional Considerations

Which of the following is NOT true of public policies and pricing?

A market-penetration pricing policy should LEAST likely be used for a new product when ________.

When amusement parks charge customers for admission and later for food and beverages, they are following a ________ pricing strategy.

Stores can combat the current consumer practice of ________, in which consumers visit stores and then check online for price comparisons.

A seller offers a ________ to trade-channel members who perform certain functions, such as selling, storing, and record keeping.

Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and ________ pricing.

In addition to its customary services, On the Spot, a moving company, also sells the boxes and padding that are used when moving household furniture. This is an example of customer-segmented pricing.

In return for participating in Honda advertising and sales support programs, Honda dealerships are rewarded with payments or price reductions, which are known as ________.

For what types of products might marketers use market-skimming pricing?

Why do businesses use cash discounts when they are in essence losing some money on the sale?

Which of the following is true of the bottom of the pyramid?

Customers located close to a firm are less likely to benefit from FOB-origin pricing than customers located farther away.

Pricing across a product mix is difficult because various products have related demand and costs, and products face different degrees of competition.

If Detroit DLX charges the same price for the delivery of its product to customers located in the states near the Great Lakes, but a different price to customers elsewhere, the company is using ________.

With which pricing strategy does the seller take responsibility for part or all of the actual freight charges in order to acquire the desired business?

Which of the following product mix pricing strategies did Polaroid use when it set the general price range of its cameras low and the markup on its film high?

Which of the following is true of product line pricing?

Which of the following is an adverse effect of using promotional pricing?

Segmented pricing is only effective when ________.

Freight-absorption pricing is used for ________.