Exam 10: Finding and Evaluating Business Information

Putting quotation marks around the search phrase you enter in a search engine should likely ________.

On the web, you can generally feel confident about information that is published by the government and universities.

Lily inherits a project from a coworker and finds that very little research has been done, though the original deadline is a week away. Since she is unable to extend the deadline, she will likely have to narrow the scope of her research.

What advantages does observational research offer over self-reported data from surveys and interviews?

Mandy is conducting a survey and her primary goal is making sure that survey participants actually respond. Which survey medium would be best for Mandy?

You work in a small office of fewer than 20 employees that has no dedicated IT staff. As the resident tech expert, you are called on to deal with computer issues and tech-related decisions. Lately this has been taking up more of your time and you feel it is no longer an efficient arrangement. You speak to your boss about contracting with an IT company to oversee these needs, and she tells you to research some options. Your first web search, technology companies, yields over 200 million results. Discuss some ways to refine this search and come up with some relevant hits.

A sample is random when ________.

For which of the following question types would there likely be the greatest variation in responses?

A professional audience will value your information if you use professional and highly credible sources like Wikipedia or a Google search.

Employee turnover is increasing at your company. Morale is low and the situation is becoming costlier every day. The company is unsure as to the causes of this dissatisfaction, but wants to determine them so they can be remedied before things get worse. Upper management decides to do a survey to assess employee satisfaction and determine the areas that are most in need of change. The early thinking is to survey all 10,000 of its employees, including those overseas, to demonstrate how serious the company is about its commitment to improving the satisfaction of all its employees. -The original idea is to survey every employee in the entire company, including those overseas. This would mean you would be surveying ________.

Research findings should be organized by the source of information.

The last step before beginning your research is to ________.

Which of the following questions is recommended for use in assessing the accuracy of a source?

________ sources are books and articles that synthesize material from ________ sources, framing them for general readers.

If you want to find web pages about companies that use a FileMaker database, you could try a search using a short sentence like "* uses FileMaker database."

If you use a search engine like Bing, you can find specialized content on the web that is often not accessible through a general search engine.

Searching articles in online databases like LexisNexis and Ebsco Business Source Premier ________.

If you wanted to assess the general level of participant satisfaction with a product, which type of question would be best?

Discuss whether conducting primary research is preferable to using secondary research sources.

If Rufino reads a book that is useful for his research, it would be a good idea for him to check its bibliography to find additional resources for his research.