Exam 7: Create the Product

The ________ for a guest paying for a night's stay at a hotel is the use of a bed, bathroom, towels, dresser, light, and closet.

Unlike innovators, early adopters ________.

Which of the following is the best example of a durable good?

A consumer doesn't have to learn anything new to use a(n)________.

A product has three distinct layers.The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers.

Consumers' perception of relative advantage would help determine the success of a new magazine targeted to girls between the ages of 14 and 17.

A fast-food chain wanted to add a new product to its breakfast menu.The company considered a pancake shaped like a muffin.The problem was determining how a customer would add syrup to the pancake while eating and driving.Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated.Explain the phase of new-product development that occurred during this process with the chain and its supplier? Support your rationale.

What are the phases involved in the development of a new product?

Once a new product or service passes the business analysis phase, it moves into what phase?

Explain why the price and perhaps the quality of an emergency product may not be an issue at the time of purchase.

We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.

Explain the following statement: "A product is a bundle of attributes."

The province of Ontario is a product that can be promoted as a great place to locate a new business.

The last stage in the new-product development process is ________.

What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer.

Four characteristics are used to differentiate services from goods.Which of the following is NOT one of those characteristics?

Commercialization comes in the middle of the new-product development process.

A bank closing one of its branch locations at midday to balance transactions because it is efficient for the bank, even though it is not convenient for customers who want to do their banking during the lunch hour, is an example of a gap between ________.

JetBlue is a low-fare airline.JetBlue gives customers a friendly cabin crew, roomy overhead bins, live satellite TV at every leather seat, and even pay-per-view movies.How is JetBlue striving to provide quality service? Explain your answer.

Why is reselling the customer an important part of the confirmation after the adoption of an innovation?