Exam 7: Create the Product

Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________.

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction.General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

The development of a new television shows using the same format as an existing series is an example of a dynamically continuous innovation.

Facility-driven or equipment-based services must be concerned with what three factors? List and briefly define each of the three.

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction.Americans desire adventure and escapism that offered them the opportunity for participation but do not require it.In terms of the five characteristics of innovations that affect the rate of adoption, reality television shows have a high degree of ________ .

The first step in the adoption process is ________.

White Wave Inc., the maker of Silk soy milk, gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America.What stage of the consumers' adoption of a new product was White Wave Inc.trying to influence? Support your answer.

In which stage of the consumer's adoption of a new product does the purchase actually take place?

________ is the degree to which consumers find a new product or its use difficult to understand.

Marketers would be most likely to use a focus group in which stage of new product development?

In the product concept development and screening phase of new-product development, successes generally occur much more frequently than failures.

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction.This act illustrates ________.

Most cities have a variety of fast-food restaurant franchises .The proximity of these restaurants to densely populated neighborhoods and high-traffic shopping areas illustrates the importance of the ________ factor for equipment-based services.

Services are characterized by four key characteristics.Name and describe these four characteristics.

Generally, products are either ________ or ________.

Which of the following is a service industry in Canada that is likely to see growth due primarily to demographic changes?

________ include convenience products, shopping products, specialty products, and unsought products.

Which of the following is the best example of a nondurable good?

According to the goods/services continuum, which of the following is the best example of a pure service provider?

In the new-product development process, a description of the features a product will have and the benefits those features will provide a customer is called a ________.