Question 1

In the ________ of the new-product development phase, marketers estimate the technical and the commercial success of an idea for a new product.

Accepted Answer

A) problem recognition 
B) product concept development and screening 
C) idea generation 
D) commercialization 
E) technical development 
A) problem recognition 
B) product concept development and screening 
C) idea generation 
D) commercialization 
E) technical development

Question 2

In terms of business-to-business products, computers and printers are examples of ________.

Accepted Answer

A) component parts 
B) capital equipment 
C) accessory equipment 
D) operating supplies 
E) specialized services 
A) component parts 
B) capital equipment 
C) accessory equipment 
D) operating supplies 
E) specialized services

Question 3

The Federal Trade Commission says that a product must be entirely new or changed significantly to be called new and that a product may be called new for only ________ months.

Accepted Answer

A) two 
B) three 
C) six 
D) ten 
E) twelve 
A) two 
B) three 
C) six 
D) ten 
E) twelve

Question 4

A knockoff is a ________.

Accepted Answer

A) company that uses a me-too strategy for its promotion 
B) company that uses comparative advertising 
C) new product that is so radically different from anything on the market that it has difficulty moving out of the introduction stage of its product life cycle 
D) product that is unbranded 
E) new product that copies, with slight modifications, the design of an original product 
A) company that uses a me-too strategy for its promotion 
B) company that uses comparative advertising 
C) new product that is so radically different from anything on the market that it has difficulty moving out of the introduction stage of its product life cycle 
D) product that is unbranded 
E) new product that copies, with slight modifications, the design of an original product

Question 5

Bonneville Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

Accepted Answer

A) Test marketing costs can be high. 
B) Test markets give competitors a peek at the company's promotional strategy. 
C) Test marketing allows time for competitors to gain advantages. 
D) People who are surveyed tend to tell less than the truth. 
E) Test marketing does not guarantee success. 
A) Test marketing costs can be high. 
B) Test markets give competitors a peek at the company's promotional strategy. 
C) Test marketing allows time for competitors to gain advantages. 
D) People who are surveyed tend to tell less than the truth. 
E) Test marketing does not guarantee success.

Question 6

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

Accepted Answer

A) True 
 B)False

Question 7

For the business market, a multipurpose absorbent used to clean up any type of spills would be an example of a(n)________.

Accepted Answer

A) repair product 
B) operating supply 
C) maintenance product 
D) restoration product 
E) consumer product 
A) repair product 
B) operating supply 
C) maintenance product 
D) restoration product 
E) consumer product

Question 8

Compare and contrast the three types of convenience products.

Accepted Answer

Marketers classify convenience products

Question 9

The last stage in the product adoption process is ________.

Accepted Answer

A) awareness 
B) adoption 
C) interest 
D) confirmation 
E) evaluation 
A) awareness 
B) adoption 
C) interest 
D) confirmation 
E) evaluation

Question 10

Which of the following is true due primarily to the inseparability of services?

Accepted Answer

A) Customers have to rely on reassuring physical cues that indicate quality service. 
B) Service businesses cannot promise the same experience with every service encounter. 
C) A service is produced and consumed at the same time. 
D) It is impossible for service businesses to exactly match supply with demand. 
E) It is difficult for service businesses to live up to guarantees. 
A) Customers have to rely on reassuring physical cues that indicate quality service. 
B) Service businesses cannot promise the same experience with every service encounter. 
C) A service is produced and consumed at the same time. 
D) It is impossible for service businesses to exactly match supply with demand. 
E) It is difficult for service businesses to live up to guarantees.

Question 11

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising, personal selling, and other marketing efforts.

Accepted Answer

A) Specialty products 
B) MRO products 
C) Unsought products 
D) Shopping products 
E) Staples 
A) Specialty products 
B) MRO products 
C) Unsought products 
D) Shopping products 
E) Staples

Question 12

Capacity management is one of the ways to meet potential problems related to the ________ characteristic of services.

Accepted Answer

A) intangibility 
B) perishability 
C) variability 
D) inseparability 
E) responsiveness 
A) intangibility 
B) perishability 
C) variability 
D) inseparability 
E) responsiveness

Question 13

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Accepted Answer

A) dynamically continuous innovation 
B) nonradical innovation 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation 
A) dynamically continuous innovation 
B) nonradical innovation 
C) competitive innovation 
D) continuous innovation 
E) discontinuous innovation

Question 14

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

Accepted Answer

A) Component parts 
B) Accessory equipment materials 
C) Processed materials 
D) MRO products 
E) Raw materials 
A) Component parts 
B) Accessory equipment materials 
C) Processed materials 
D) MRO products 
E) Raw materials

Question 15

Which of the following is the best example of a convenience product?

Accepted Answer

A) a silk scarf 
B) a subscription to a magazine 
C) a gallon of milk 
D) a lawn mower 
E) a CD player 
A) a silk scarf 
B) a subscription to a magazine 
C) a gallon of milk 
D) a lawn mower 
E) a CD player

Question 16

MRO products are goods that businesses use for ________.

Accepted Answer

A) management, research, and order-processing 
B) marketing, relationship-building, and operation 
C) maintenance, research, and organization 
D) maintenance, repair, and operation 
E) marketing, research, and organization 
A) management, research, and order-processing 
B) marketing, relationship-building, and operation 
C) maintenance, research, and organization 
D) maintenance, repair, and operation 
E) marketing, research, and organization

Question 17

A(n)________ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality.

Accepted Answer

A) impulse product 
B) homogeneous product 
C) shopping product 
D) convenience product 
E) emergency product 
A) impulse product 
B) homogeneous product 
C) shopping product 
D) convenience product 
E) emergency product

Question 18

________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.

Accepted Answer

A) Idea screening 
B) Idea generation 
C) Concept testing 
D) Product development 
E) Product manufacturing 
A) Idea screening 
B) Idea generation 
C) Concept testing 
D) Product development 
E) Product manufacturing

Question 19

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Accepted Answer

A) True 
 B)False

Question 20

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Accepted Answer

A) True 
 B)False

In the ________ of the new-product development phase, marketers estimate the technical and the commercial success of an idea for a new product.

In terms of business-to-business products, computers and printers are examples of ________.

The Federal Trade Commission says that a product must be entirely new or changed significantly to be called new and that a product may be called new for only ________ months.

A knockoff is a ________.

Bonneville Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

For the business market, a multipurpose absorbent used to clean up any type of spills would be an example of a(n)________.

Compare and contrast the three types of convenience products.

The last stage in the product adoption process is ________.

Which of the following is true due primarily to the inseparability of services?

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising, personal selling, and other marketing efforts.

Capacity management is one of the ways to meet potential problems related to the ________ characteristic of services.

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

Which of the following is the best example of a convenience product?

MRO products are goods that businesses use for ________.

A(n)________ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality.

________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Filters

Exam 7: Create the Product

In the ________ of the new-product development phase, marketers estimate the technical and the commercial success of an idea for a new product.

In terms of business-to-business products, computers and printers are examples of ________.

The Federal Trade Commission says that a product must be entirely new or changed significantly to be called new and that a product may be called new for only ________ months.

A knockoff is a ________.

Bonneville Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

For the business market, a multipurpose absorbent used to clean up any type of spills would be an example of a(n)________.

Compare and contrast the three types of convenience products.

The last stage in the product adoption process is ________.

Which of the following is true due primarily to the inseparability of services?

________ are consumer products for which a consumer either has little awareness or interest until a need arises.These products require a lot of advertising, personal selling, and other marketing efforts.

Capacity management is one of the ways to meet potential problems related to the ________ characteristic of services.

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

Which of the following is the best example of a convenience product?

MRO products are goods that businesses use for ________.

A(n)________ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality.

________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Business analysis for a new product begins with assessing how the new product will fit the firm's total product mix.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Filters