Exam 7: Create the Product

Which of the following is an example of a good?

A service offering that differentiates a firm from its competition and provides enhanced value is referred to as a(n)________.

________ is the extent to which a new product is consistent with existing cultural values, customs, and practices.

The addition of sugar-free canned fruits to Del Monte's line of canned fruits and vegetables is an example of a discontinuous innovation.

________ is the degree to which a consumer perceives that a new product provides superior benefits.

Laggards tend to be in a higher social class than consumers in other adopter categories.

Two successful service firms, American Express and Ritz-Carlton, have developed written service quality goals.This step was taken in an attempt to deal with any gap between ________.

A ________ is a modification to an existing product.

A consumer would most likely use search qualities to evaluate services such as dancing lessons, cooking classes, and a consultation visit with a physician..

Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability.After a police chief missed an important meeting because of a wreck investigation, he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent.In which stage of the adoption process is the police chief?

A tourist walks past a restaurant and looks in the window of the business.She sees many tables of people eating meals.The nice design etched on the large window matches the business sign over the front door.Upon walking into the restaurant, the tourist enjoys the smell of food.The rugs are clean and in good condition, and the service staff is dressed in crisp white attire.The tourist decides to eat a meal at this restaurant.What type of service quality attributes has the tourist used to make her decision?

Marketers may conduct a massive advertising campaign, called a ________, to educate consumers about a new product.

Change happens quickly when a process reaches the moment of critical mass, which is called the ________.

________ is the category of business-to-business products that refers to the products an organization uses in its daily operations.

What are prototypes? During which phase of the new-product development process would a company develop prototypes?

Facility exteriors and interiors are part of ________.

A physician might deal with potential problems associated with the ________ characteristic of services by providing physical cues such as her medical diplomas hanging on the wall of the examining room.

The ________ is the actual product such as a refrigerator plus delivery, installation, financing, and warranty.

In the ________ phase of new-product development, marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission.

In business-to-business products, what is the difference between capital equipment and accessory equipment?