Exam 7: Create the Product

________ have unique characteristics that are important to buyers at almost any price.

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.

Customers usually know a good deal about ________ and are loyal to specific brands.

Why would a company create a knockoff of another product?

Experience qualities are product attributes that customers can identify ________.

The purchase of a shopping product typically involves habitual consumer decision making.

Marketers classify products based on where and how consumers buy the products.

One of the advantages of test marketing is ________.

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer.

Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.

A haircut, a manicure, and a pedicure are all examples of ________.