Exam 7: Create the Product

In business-to-business e-commerce, consumers can use ________ to shop more efficiently.These programs find sites selling a particular product and may also provide information on competitors' prices.

The ________ is the interaction between the customer and the service provider.

Ads for an airline promote its last minute fare savers program.This program is one way to deal with the service characteristic of perishability..

Heavy equipment, which includes items such as buildings and robotics, is also referred to as ________.

Tangibles, reliability, responsiveness, assurance, and empathy are the five dimensions of service quality used in which of the following?

Once managers of The Grecian Urn have decided on their product concept and marketing strategy, they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

________ are a form of product that are essentially intangible.

Services industry jobs account for over 75 percent of all employment in Canada.

________ are the last in the population to adopt a new product.

For an amusement park, concession food trailers, the parking lot, the first-aid building, and the building where the park's daily receipts are tallied are all examples of ________.

Gap analysis does not involve evaluating management perceptions..

What might a firm measure in order to examine its level of innovation?

________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Service ________ refers to the inevitable differences in a service provider's performance from one service encounter to the next.

The business analysis for a new product begins with ________.

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

The first step in the product adoption process is to create interest.

A(n)________ is defined as a good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process.

Which of the following products would most consumers classify as a shopping product?

What category of consumer adopters would purchase a product when it is no longer considered new or different but before it is considered a necessity? Explain your answer.