Question 1

Describe the stages of the retail life cycle.How is it like the product life cycle?

Accepted Answer

The retail life cycle, like the product

Question 2

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should use ________ as its main carrier.

Accepted Answer

A) railroads 
B) air 
C) trucks 
D) water 
E) pipeline 
A) railroads 
B) air 
C) trucks 
D) water 
E) pipeline

Question 3

For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise.

Accepted Answer

A) sweethearting 
B) experiential shopping 
C) retail borrowing 
D) off-price retailing 
E) network marketing 
A) sweethearting 
B) experiential shopping 
C) retail borrowing 
D) off-price retailing 
E) network marketing

Question 4

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Accepted Answer

A) True 
 B)False

Question 5

Producers benefit from using intermediaries because they ________.

Accepted Answer

A) offer greater efficiency in making goods available to target markets 
B) bring a fresh point of view to strategy development 
C) eliminate risk 
D) are rarely backlogged with orders 
E) will store products indefinitely 
A) offer greater efficiency in making goods available to target markets 
B) bring a fresh point of view to strategy development 
C) eliminate risk 
D) are rarely backlogged with orders 
E) will store products indefinitely

Question 6

Which of the following is an example of a dual distribution system?

Accepted Answer

A) Walmart locating in several countries 
B) J.C.Penney's catalog and retail store sales 
C) Avon's door-to-door distribution 
D) Starbucks located inside a bookstore 
E) a hotel providing guest privileges at a nearby health spa 
A) Walmart locating in several countries 
B) J.C.Penney's catalog and retail store sales 
C) Avon's door-to-door distribution 
D) Starbucks located inside a bookstore 
E) a hotel providing guest privileges at a nearby health spa

Question 7

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

Accepted Answer

A) distributing 
B) facilitating 
C) management 
D) marketing 
E) wholesaling 
A) distributing 
B) facilitating 
C) management 
D) marketing 
E) wholesaling

Question 8

Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS).

Accepted Answer

A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual 
A) administered 
B) conventional 
C) corporate 
D) horizontal 
E) contractual

Question 9

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

Accepted Answer

A) dependability 
B) cost 
C) accessibility 
D) responsiveness 
E) traceability 
A) dependability 
B) cost 
C) accessibility 
D) responsiveness 
E) traceability

Question 10

The producer-retailer-consumer channel is ________.

Accepted Answer

A) the most efficient channel 
B) also referred to as a triple channel 
C) the shortest indirect channel 
D) the shortest direct channel 
E) a rarely used channel form 
A) the most efficient channel 
B) also referred to as a triple channel 
C) the shortest indirect channel 
D) the shortest direct channel 
E) a rarely used channel form

Question 11

________ combine an economy supermarket with other lower-priced non-food merchandise.

Accepted Answer

A) Variety stores 
B) Category killers 
C) Supercenters 
D) Box stores 
E) Convenience stores 
A) Variety stores 
B) Category killers 
C) Supercenters 
D) Box stores 
E) Convenience stores

Question 12

The Home Depot entered the market as a store for professional and amateur plumbers, electricians, and carpenters.Then it introduced its garden centers.Next came its home design center that provides help with all kinds of interior decorating problems.Now it is enlarging its garden centers and hiring knowledgeable gardeners to staff these centers.The addition of more amenities and greater assortment can be best explained by which of the following?

Accepted Answer

A) the interconnectedness of the retail life cycle 
B) the trend toward disintermediation 
C) the success of off-price retailers 
D) the wheel-of-retailing hypothesis 
E) the 80/20 rule of retailing 
A) the interconnectedness of the retail life cycle 
B) the trend toward disintermediation 
C) the success of off-price retailers 
D) the wheel-of-retailing hypothesis 
E) the 80/20 rule of retailing

Question 13

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

Accepted Answer

A) just in time (JIT) 
B) supply chain management 
C) value chain management 
D) logistics management 
E) enterprise resource planning (ERP) 
A) just in time (JIT) 
B) supply chain management 
C) value chain management 
D) logistics management 
E) enterprise resource planning (ERP)

Question 14

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers.

Accepted Answer

A) supply chain management 
B) channel of distribution management 
C) partnership relationship marketing 
D) enterprise resource planning 
E) knowledge management 
A) supply chain management 
B) channel of distribution management 
C) partnership relationship marketing 
D) enterprise resource planning 
E) knowledge management

Question 15

When a company uses ________, it brings in an external company to run some of its essential operations.

Accepted Answer

A) outsourcing 
B) insourcing 
C) conventional marketing 
D) logistics management 
E) a vertical marketing system 
A) outsourcing 
B) insourcing 
C) conventional marketing 
D) logistics management 
E) a vertical marketing system

Question 16

Which of the following should be the first step in distribution planning?

Accepted Answer

A) identifying the channel leader 
B) determining a distribution budget 
C) developing distribution objectives 
D) evaluating the internal and external environments 
E) determining the desired level of distribution intensity 
A) identifying the channel leader 
B) determining a distribution budget 
C) developing distribution objectives 
D) evaluating the internal and external environments 
E) determining the desired level of distribution intensity

Question 17

Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate, food, and used equipment in which there are a lot of small buyers and sellers?

Accepted Answer

A) manufacturers' agents 
B) selling agents 
C) commission merchants 
D) merchandise brokers 
E) sale mediators 
A) manufacturers' agents 
B) selling agents 
C) commission merchants 
D) merchandise brokers 
E) sale mediators

Question 18

Through the use of ________, a company is able to know exactly where a product is located within the distribution channel.

Accepted Answer

A) ERP 
B) RFID 
C) PRM 
D) VMS 
E) JIT 
A) ERP 
B) RFID 
C) PRM 
D) VMS 
E) JIT

Question 19

When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low cost per ton shipped.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Accepted Answer

A) third-party logistics providers 
B) channel leaders 
C) channel intermediaries 
D) enterprise resource planners 
E) strategic allies 
A) third-party logistics providers 
B) channel leaders 
C) channel intermediaries 
D) enterprise resource planners 
E) strategic allies

Describe the stages of the retail life cycle.How is it like the product life cycle?

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should use ________ as its main carrier.

For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise.

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Producers benefit from using intermediaries because they ________.

Which of the following is an example of a dual distribution system?

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS).

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

The producer-retailer-consumer channel is ________.

________ combine an economy supermarket with other lower-priced non-food merchandise.

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers.

When a company uses ________, it brings in an external company to run some of its essential operations.

Which of the following should be the first step in distribution planning?

Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate, food, and used equipment in which there are a lot of small buyers and sellers?

Through the use of ________, a company is able to know exactly where a product is located within the distribution channel.

When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low cost per ton shipped.

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Filters

Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Describe the stages of the retail life cycle.How is it like the product life cycle?

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should use ________ as its main carrier.

For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise.

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Producers benefit from using intermediaries because they ________.

Which of the following is an example of a dual distribution system?

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.

Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS).

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

The producer-retailer-consumer channel is ________.

________ combine an economy supermarket with other lower-priced non-food merchandise.

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers.

When a company uses ________, it brings in an external company to run some of its essential operations.

Which of the following should be the first step in distribution planning?

Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate, food, and used equipment in which there are a lot of small buyers and sellers?

Through the use of ________, a company is able to know exactly where a product is located within the distribution channel.

When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low cost per ton shipped.

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Filters