Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

The purchase of a set of flannel sheets from the Lands' End catalog Web site is an example of ________ e-commerce.

Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

The producer and the final consumer are part of every type of channel of distribution.

Explain the limitations for marketers offering e-commerce shopping.

Failing to provide equal access to customers who appear economically disadvantaged is both unethical and illegal.

The supply chain only includes components dealing with the flow of materials internal to the firm.

Which of the following types of retailers have been more successful in Europe than in Canada?

Always Fresh Produce Company has a route selling to more than 100 groceries, schools, and restaurants at wholesale prices.Last week the owners opened up a walk-in discounted consumer produce outlet.Always Fresh is now using a dual distribution system.

Which type of distribution means limiting distribution of a product to a single outlet in a particular region?

The Paradise Surf Store carried everything the serious female surfer needed to ride the waves.It displayed lightweight surfboards with flowers painted on them stacked along the walls of the store.It also had clean, well-lit dressing rooms for trying on wetsuits and knowledgeable staff who knew what a woman needed to succeed in an essentially male-dominated sport.These factors together created its ________.

The theft and unauthorized repurposing of intellectual material via the Internet is called ________.

Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.

Describe the two types of retail store layouts, explain the advantages of each, and identify the kind of store in which you would expect to find each layout type used.

A supply chain relies on profitable relationships all along the way.How might Walmart rely on its marketing partners in order to offer low prices?

An appliance, television, and stereo dealer serves as an authorized repair center, provides maintenance contracts, and sells essential supplies to customers.What types of channel functions are being implemented by this dealer?

Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Which of the following statements about business-to-business channels is true?

A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumerson mini-CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?