Question 1

How do channel members add value to a distribution channel?

Accepted Answer

Intermediaries reduce the amount of work

Question 2

A retail site's storefront and marquee are both examples of ________.

Accepted Answer

A) store layout 
B) visual merchandising 
C) experiential marketing 
D) trade areas 
E) customer services 
A) store layout 
B) visual merchandising 
C) experiential marketing 
D) trade areas 
E) customer services

Question 3

A store's "feel," whether cluttered, cheerful, plush, or somber, is referred to as the store's franchise.

Accepted Answer

A) True 
 B)False

Question 4

The owner of a grocery store wants to have non-food items delivered, priced, displayed and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?

Accepted Answer

A) drop shipper 
B) cash-and-carry wholesaler 
C) truck jobber 
D) rack jobber 
E) mail-order wholesaler 
A) drop shipper 
B) cash-and-carry wholesaler 
C) truck jobber 
D) rack jobber 
E) mail-order wholesaler

Question 5

Briefly explain the wheel-of-retailing concept.

Accepted Answer

According to this concept, many new type

Question 6

What are the three major types of vertical marketing systems?

Accepted Answer

A) corporate, contractual, and chain 
B) contractual, corporate, and independent 
C) corporate, contractual, and administered 
D) administered, independent, and franchised 
E) corporate, franchised, and task 
A) corporate, contractual, and chain 
B) contractual, corporate, and independent 
C) corporate, contractual, and administered 
D) administered, independent, and franchised 
E) corporate, franchised, and task

Question 7

A commission merchant would most likely sell which of the following?

Accepted Answer

A) agricultural products 
B) extractive materials such as coal and iron 
C) convenience goods such as gum and candy 
D) clothing and textiles 
E) real estate 
A) agricultural products 
B) extractive materials such as coal and iron 
C) convenience goods such as gum and candy 
D) clothing and textiles 
E) real estate

Question 8

Explain the rationale for identifying the best modes of transportation for a product.

Accepted Answer

Mode of transportation decisions entail

Question 9

What elements are involved in atmospherics?

Accepted Answer

Atmospherics is the use of col

Question 10

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment, broad assortment, shallow assortment, and deep assortment.

Accepted Answer

Merchandise breadth is the number of dif

Question 11

Which of the following statements about a vertical marketing system (VMS) is true?

Accepted Answer

A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C) The three types of vertical marketing systems are independent, conventional, and customized. 
D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E) Conventional marketing systems are more efficient than vertical marketing systems. 
A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C) The three types of vertical marketing systems are independent, conventional, and customized. 
D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E) Conventional marketing systems are more efficient than vertical marketing systems.

Question 12

Which of the following is most likely exclusively distributed?

Accepted Answer

A) BMW automobiles 
B) Diesel blue jeans 
C) Bazooka bubble gum 
D) Prairie Farms yogurt 
E) Coca-Cola 
A) BMW automobiles 
B) Diesel blue jeans 
C) Bazooka bubble gum 
D) Prairie Farms yogurt 
E) Coca-Cola

Question 13

Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical, Inc.is an example of which of the following?

Accepted Answer

A) a piggyback marketer 
B) a reverse flow marketer 
C) a disintermediator 
D) a hybrid marketer 
E) a wholesaling intermediary 
A) a piggyback marketer 
B) a reverse flow marketer 
C) a disintermediator 
D) a hybrid marketer 
E) a wholesaling intermediary

Question 14

Which of the following prohibits door-to-door selling unless prior permission has been granted by the household?

Accepted Answer

A) the National Do Not Call Registry 
B) a Green River Ordinance 
C) permission-based e-marketing 
D) network marketing 
E) a party plan system 
A) the National Do Not Call Registry 
B) a Green River Ordinance 
C) permission-based e-marketing 
D) network marketing 
E) a party plan system

Question 15

Location planners use a site evaluation to determine how to design store layouts.

Accepted Answer

A) True 
 B)False

Question 16

An environmental analysis is an important step in distribution planning.

Accepted Answer

A) True 
 B)False

Question 17

________ e-commerce is the online exchange between companies and individual consumers.

Accepted Answer

A) B2B 
B) B2C 
C) P2P 
D) C2C 
E) C2B 
A) B2B 
B) B2C 
C) P2P 
D) C2C 
E) C2B

Question 18

________, such as Walmart Canada and Old Navy, provide merchandise return and offer credit, but customers select merchandise without much assistance.

Accepted Answer

A) Self-service retailers 
B) Full-service retailers 
C) Specialty retailers 
D) Off-price retailers 
E) Limited-service retailers 
A) Self-service retailers 
B) Full-service retailers 
C) Specialty retailers 
D) Off-price retailers 
E) Limited-service retailers

Question 19

A ________ is a set of related products a retailer offers.

Accepted Answer

A) merchandise mix 
B) merchandise assortment 
C) merchandise breadth 
D) product depth 
E) product line 
A) merchandise mix 
B) merchandise assortment 
C) merchandise breadth 
D) product depth 
E) product line

Question 20

Costco's surprise offerings of seconds, overstocks, and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.

Accepted Answer

A) merchandise mix 
B) services mix 
C) destination retailing 
D) store atmosphere 
E) level of service 
A) merchandise mix 
B) services mix 
C) destination retailing 
D) store atmosphere 
E) level of service

How do channel members add value to a distribution channel?

A retail site's storefront and marquee are both examples of ________.

A store's "feel," whether cluttered, cheerful, plush, or somber, is referred to as the store's franchise.

The owner of a grocery store wants to have non-food items delivered, priced, displayed and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?

Briefly explain the wheel-of-retailing concept.

What are the three major types of vertical marketing systems?

A commission merchant would most likely sell which of the following?

Explain the rationale for identifying the best modes of transportation for a product.

What elements are involved in atmospherics?

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment, broad assortment, shallow assortment, and deep assortment.

Which of the following statements about a vertical marketing system (VMS) is true?

Which of the following is most likely exclusively distributed?

Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical, Inc.is an example of which of the following?

Which of the following prohibits door-to-door selling unless prior permission has been granted by the household?

Location planners use a site evaluation to determine how to design store layouts.

An environmental analysis is an important step in distribution planning.

________ e-commerce is the online exchange between companies and individual consumers.

________, such as Walmart Canada and Old Navy, provide merchandise return and offer credit, but customers select merchandise without much assistance.

A ________ is a set of related products a retailer offers.

Costco's surprise offerings of seconds, overstocks, and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Filters

Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

How do channel members add value to a distribution channel?

A retail site's storefront and marquee are both examples of ________.

A store's "feel," whether cluttered, cheerful, plush, or somber, is referred to as the store's franchise.

The owner of a grocery store wants to have non-food items delivered, priced, displayed and inventoried by a wholesaler.Which type of wholesaler best fits the owner's needs?

Briefly explain the wheel-of-retailing concept.

What are the three major types of vertical marketing systems?

A commission merchant would most likely sell which of the following?

Explain the rationale for identifying the best modes of transportation for a product.

What elements are involved in atmospherics?

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment, broad assortment, shallow assortment, and deep assortment.

Which of the following statements about a vertical marketing system (VMS) is true?

Which of the following is most likely exclusively distributed?

Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., which then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical, Inc.is an example of which of the following?

Which of the following prohibits door-to-door selling unless prior permission has been granted by the household?

Location planners use a site evaluation to determine how to design store layouts.

An environmental analysis is an important step in distribution planning.

________ e-commerce is the online exchange between companies and individual consumers.

________, such as Walmart Canada and Old Navy, provide merchandise return and offer credit, but customers select merchandise without much assistance.

A ________ is a set of related products a retailer offers.

Costco's surprise offerings of seconds, overstocks, and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Filters