Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza-Hut and Taco Bell.This is an example of a(n) ________ marketing system.

How do merchant wholesalers and agents/brokers differ?

What are some advantages of a farmer selling strawberries grown on his farm directly to consumers instead of using channel intermediaries?

Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible.This is an example of ________ distribution.

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands--no more and no less?

Manufacturers' ________, also called manufacturers' representatives, represent a buyer or seller on an ongoing basis.

In limited-service retail operations, such as specialty stores and first-class department stores, salespeople assist customers in every phase of the shopping process.

Which of the following is in place when a producer, dealer, wholesaler, retailer, or customer interacts with more than one type of channel?

Which of the following includes all the activities necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer?

Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.

Which of the following is true about sales branches, sales offices, and manufacturers' showrooms?

GameStop sells video games and systems, offering a narrow product line with a deep assortment within that line.GameStop is a(n) ________.

An intermediary who ________ legally owns the goods being handled.

Vending machines are currently best-suited to the sales of impulse items and expensive merchandise.

Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

The ________ is a way to categorize retail operations by the conditions they face at different points in their existence.

Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers?

Describe how nonstore retailing has recently grown.

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on-line.

When determining the number of channel members to use at each level, three strategies are availableintensive, exclusive, and ________ distribution.