Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Bass Pro Shops, a chain of outdoor sports equipment stores, features giant aquariums, waterfalls, trout ponds, archery and rifle ranges, putting greens, and free classes on topics from ice fishing to conservation.Why would a retailer do this?

Which of the following is the term for how the marketplace perceives a retailer relative to the competition?

In ________, a master distributor recruits other people to become distributors.The master distributor sells the company's products to the people she entices to join and receives commissions on all the merchandise sold by the people she recruits.

Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location.

Which of the following is another name for the channel leader?

Which of the following is NOT a benefit provided by e-commerce?

Which group of independent intermediaries can be divided into the two broad types of full-service and limited-service?

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

Which of the following describes a comprehensive approach to collecting, organizing, storing, and retrieving a firm's information assets?

Compare and contrast the three distribution strategies, giving examples of products that might be distributed through each strategy.

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Due to the success of the Internet, few producers sell through intermediaries today.

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products.

Rack jobbers are important to both the producers and the customers of bulky products such as coal, oil, or lumber.

The first step in planning a channel strategy is to determine what market(s) need to be reached.

Which of the following is NOT an element involved in the creation of store atmospherics?

In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity.

When a cashier at the local grocery store purposefully fails to scan all of the items purchased by her friends and allows her friends to leave the store without paying for all of their items, the cashier is engaged in sweethearting.

In business-to-business channels, the functions of a merchant wholesaler are performed by a(n) ________.

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers.This process is called ________.