Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics
Exam 1: Welcome to the World of Marketing: Create and Deliver Value150 Questions
Exam 2: Strategic Market Planning: Take the Big Picture150 Questions
Exam 3: Marketing Research: Gather, Analyze, and Use Information149 Questions
Exam 4: Consumer Behaviour: How and Why We Buy ?150 Questions
Exam 5: Business-To-Business Markets: How and Why Organizations Buy?150 Questions
Exam 6: Sharpen the Focus: Target Marketing Strategies and Customer Relationship150 Questions
Exam 7: Create the Product151 Questions
Exam 8: Manage the Product150 Questions
Exam 9: Price the Product150 Questions
Exam 10: One to Many to Many to Many: Traditional and New Media149 Questions
Exam 11: Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling150 Questions
Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics150 Questions
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Through the practice of insourcing, a company brings in an external company to run its ________.
(Multiple Choice)
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Physical distribution activities include all of the following EXCEPT which one?
(Multiple Choice)
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What are the similarities and differences between manufacturers' agents and selling agents?
(Essay)
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To a producer of goods, a greater number of channel levels means ________.
(Multiple Choice)
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Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?
(Multiple Choice)
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At some catalog retailers, employees on roller skates called pickers are handed a printout of the products a customer wants, and then the pickers skate through large warehouses accumulating the desired products into one central location.The pickers are engaged in ________.
(Multiple Choice)
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Nita can visit her local supermarket and buy a dozen roses, a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey.This illustrates how channels of distribution benefit consumers by ________.
(Multiple Choice)
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In the ________ stage of the retail life cycle, the retailer often is an aggressive entrepreneur who takes a unique approach to doing business by creating a differential advantage, such as competing on the basis of low price, offering a distinctive assortment, or using a different way to distribute products.
(Multiple Choice)
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At minimum, a channel of distribution consists of a producer and a(n) ________.
(Multiple Choice)
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Which of the following is NOT a function of a point-of-sale (POS) system?
(Multiple Choice)
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Tony Pool Chemical Co.purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc., then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store.Chemical, Inc.took title to the pool chemicals but never actually took possession of them.Chemical, Inc.is an example of a ________.
(Multiple Choice)
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Stan Clark, the owner of Eskimo Joe's bar, is considering closing the bar and selling the logo apparel with direct marketing through a catalog.Stan Clark is considering a(n) ________ option.
(Multiple Choice)
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Factory outlet stores tend to have a very broad assortment of merchandise.
(True/False)
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Which type of store carries a wide variety of items and offers a deep selection, but has been squeezed in recent years between more focused and more service-oriented specialty stores on the one hand and more efficient, lower-priced discounters on the other?
(Multiple Choice)
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Through the ________ of direct selling, people tend to get caught up in the "group spirit" and buy things they would not normally buy if alone.
(Multiple Choice)
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Shoplifting, sweethearting, and retail borrowing are all problems that contribute to ________.
(Multiple Choice)
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An independent hardware retail store 100 miles from the nearest city of more than 5,000 people but providing needed supplies for area ranchers would most likely buy its plumbing and electrical supplies through a ________.
(Multiple Choice)
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Marketing logistics involves which of the following types of distribution flows?
(Multiple Choice)
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Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market.These are all examples of the ________ function of channel intermediaries.
(Multiple Choice)
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