Exam 7: Persuasive Messages

To be successful when writing a persuasive message you must overcome resistance.

What are four techniques to use to open sales letters? Provide an example of at least four of the six techniques.

If your reader is predisposed against the idea you are promoting,you should do all of the following except

To overcome resistance,you must show how your argument benefits the reader.

Which sentence most effectively interprets a product's features?

Providing credible evidence such as current statistics is a positive way to influence the reader.

When is the indirect organizational plan appropriate for persuasive messages?

Define the difference between a "solicited sales letter," and an "unsolicited sales letter."

A routine complaint letter requires an attention-getting opener and more evidence than a persuasive claim letter.

In persuasive requests,the opening of a sales letter should be interesting,short,and original.

Determining whether a reader might be resistant to your message,and why,helps you prepare a more persuasive message.

Use an indirect organizational plan for persuasive messages when

The process of persuasion begins with

Advertising and persuasion are different in what way?

Unlike a routine claim letter,a persuasive claim letter

You need persuasion when requesting a favor from someone you don't know because

In the textual content of your persuasive message you must explain your rationale for presenting a new procedure or idea.

You may provide incentive for a prompt reply to your persuasive sales message by

In the AIDA plan for sales letters,AIDA stands for

The essence of persuasion is