Question 1

When using the indirect organizational plan in a persuasive message you must give the main idea immediately.

Accepted Answer

A) True 
 B)False

Question 2

Describe the types of details needed and the tone to use in a persuasive claim letter.

Accepted Answer

The writer needs to explain in sufficien

Question 3

If you demonstrate understanding and request a reasonable adjustment in a persuasive complaint,the reader is more likely to do what you ask.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following situations represents an attempt to sell an idea?

Accepted Answer

A)  An automobile manufacturer writes a letter persuading its retailers to carry more vehicles with sunroofs. 
B)  A construction company wants to persuade a college to award it the contract for building a new dormitory. 
C)  A student writes a letter asking the new dean to be the guest speaker at a non-school event. 
D)  An employee recommends a flextime schedule so that employees can set their own work hours. 
E)  A banker writes a memo explaining the new loan procedures to employees in all branches. 
A)  An automobile manufacturer writes a letter persuading its retailers to carry more vehicles with sunroofs. 
B)  A construction company wants to persuade a college to award it the contract for building a new dormitory. 
C)  A student writes a letter asking the new dean to be the guest speaker at a non-school event. 
D)  An employee recommends a flextime schedule so that employees can set their own work hours. 
E)  A banker writes a memo explaining the new loan procedures to employees in all branches.

Question 5

Always avoid opening a persuasive message with a rhetorical question unless you are positive the audience will know the answer.

Accepted Answer

A) True 
 B)False

Question 6

The two keys for succeeding with a central selling theme are introducing the theme early and repeating it often.

Accepted Answer

A) True 
 B)False

Question 7

By stressing the "you attitude," writers show that the focus is on the reader.

Accepted Answer

A) True 
 B)False

Question 8

In a persuasive message you should always

Accepted Answer

A)  emphasize the reader. 
B)  address overall company concerns. 
C)  review the annual profit-loss margin. 
D)  show the current organizational structure of your company. 
A)  emphasize the reader. 
B)  address overall company concerns. 
C)  review the annual profit-loss margin. 
D)  show the current organizational structure of your company.

Question 9

When dealing with obstacles in a persuasive message,you should

Accepted Answer

A)  ignore any negative aspects of the argument. 
B)  blame any problems on the reader. 
C)  only tell the reader about the positive aspects of your idea. 
D)  address them directly. 
A)  ignore any negative aspects of the argument. 
B)  blame any problems on the reader. 
C)  only tell the reader about the positive aspects of your idea. 
D)  address them directly.

Question 10

When you write a persuasive message to your superiors,you should use the direct organizational plan.

Accepted Answer

A) True 
 B)False

Question 11

You should present as much convincing evidence as possible before requesting a specific adjustment in a persuasive complaint letter.

Accepted Answer

A) True 
 B)False

Question 12

When a customer's expectations are not met,you will be more successful rebuilding the relationship if you

Accepted Answer

A)  delay responding and hope the customer forgets about the complaint. 
B)  send a letter. 
C)  call the customer or schedule a face-to-face meeting. 
D)  request that a supervisor contact the customer. 
A)  delay responding and hope the customer forgets about the complaint. 
B)  send a letter. 
C)  call the customer or schedule a face-to-face meeting. 
D)  request that a supervisor contact the customer.

Question 13

When addressing obstacles in a persuasive request,you should subordinate them.

Accepted Answer

A) True 
 B)False

Question 14

To show that you are thinking of the reader and being polite,you may say,"If you do not want to do this I understand," and it will help sway your reader to believe in your idea.

Accepted Answer

A) True 
 B)False

Question 15

When you want to sell an idea,your persuasive message should not

Accepted Answer

A)  use an indirect organizational plan if the reader is your superior. 
B)  present evidence logically. 
C)  be written in an objective style. 
D)  provide sufficient evidence to back up the claims you make. 
E)  clarify the problem and how your solution solves it. 
A)  use an indirect organizational plan if the reader is your superior. 
B)  present evidence logically. 
C)  be written in an objective style. 
D)  provide sufficient evidence to back up the claims you make. 
E)  clarify the problem and how your solution solves it.

Question 16

The direct organizational pattern is defined as

Accepted Answer

A)  presenting the recommendation and brief rationale in the first paragraph. 
B)  explaining the problem in the first paragraph. 
C)  asking a question in the first paragraph. 
D)  including the reason for writing in the conclusion. 
A)  presenting the recommendation and brief rationale in the first paragraph. 
B)  explaining the problem in the first paragraph. 
C)  asking a question in the first paragraph. 
D)  including the reason for writing in the conclusion.

Question 17

An attention-getting opener is more important in an unsolicited sales letter than in a solicited sales letter.

Accepted Answer

A) True 
 B)False

Question 18

If your claim is not a routine one,your persuasive complaint letter should

Accepted Answer

A)  compliment the reader and describe your request as asking for a favor. 
B)  let the reader decide how to resolve the problem. 
C)  include as much supporting evidence as possible. 
D)  follow the direct organizational plan. 
E)  begin with the action you want the reader to take. 
A)  compliment the reader and describe your request as asking for a favor. 
B)  let the reader decide how to resolve the problem. 
C)  include as much supporting evidence as possible. 
D)  follow the direct organizational plan. 
E)  begin with the action you want the reader to take.

Question 19

To overcome a reader's resistance,you must show how your argument benefits the reader.

Accepted Answer

A) True 
 B)False

Question 20

Because routine requests are granted fairly easily,they require less persuasion than favors.

Accepted Answer

A) True 
 B)False

When using the indirect organizational plan in a persuasive message you must give the main idea immediately.

Describe the types of details needed and the tone to use in a persuasive claim letter.

If you demonstrate understanding and request a reasonable adjustment in a persuasive complaint,the reader is more likely to do what you ask.

Which of the following situations represents an attempt to sell an idea?

Always avoid opening a persuasive message with a rhetorical question unless you are positive the audience will know the answer.

The two keys for succeeding with a central selling theme are introducing the theme early and repeating it often.

By stressing the "you attitude," writers show that the focus is on the reader.

In a persuasive message you should always

When dealing with obstacles in a persuasive message,you should

When you write a persuasive message to your superiors,you should use the direct organizational plan.

You should present as much convincing evidence as possible before requesting a specific adjustment in a persuasive complaint letter.

When a customer's expectations are not met,you will be more successful rebuilding the relationship if you

When addressing obstacles in a persuasive request,you should subordinate them.

To show that you are thinking of the reader and being polite,you may say,"If you do not want to do this I understand," and it will help sway your reader to believe in your idea.

When you want to sell an idea,your persuasive message should not

The direct organizational pattern is defined as

An attention-getting opener is more important in an unsolicited sales letter than in a solicited sales letter.

If your claim is not a routine one,your persuasive complaint letter should

To overcome a reader's resistance,you must show how your argument benefits the reader.

Because routine requests are granted fairly easily,they require less persuasion than favors.

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Bad-News Messages

Planning the Report and Managing Data

Writing the Report

Oral Presentation

Employment Communication

Filters

Exam 7: Persuasive Messages

When using the indirect organizational plan in a persuasive message you must give the main idea immediately.

Describe the types of details needed and the tone to use in a persuasive claim letter.

If you demonstrate understanding and request a reasonable adjustment in a persuasive complaint,the reader is more likely to do what you ask.

Which of the following situations represents an attempt to sell an idea?

Always avoid opening a persuasive message with a rhetorical question unless you are positive the audience will know the answer.

The two keys for succeeding with a central selling theme are introducing the theme early and repeating it often.

By stressing the "you attitude," writers show that the focus is on the reader.

In a persuasive message you should always

When dealing with obstacles in a persuasive message,you should

When you write a persuasive message to your superiors,you should use the direct organizational plan.

You should present as much convincing evidence as possible before requesting a specific adjustment in a persuasive complaint letter.

When a customer's expectations are not met,you will be more successful rebuilding the relationship if you

When addressing obstacles in a persuasive request,you should subordinate them.

To show that you are thinking of the reader and being polite,you may say,"If you do not want to do this I understand," and it will help sway your reader to believe in your idea.

When you want to sell an idea,your persuasive message should not

The direct organizational pattern is defined as

An attention-getting opener is more important in an unsolicited sales letter than in a solicited sales letter.

If your claim is not a routine one,your persuasive complaint letter should

To overcome a reader's resistance,you must show how your argument benefits the reader.

Because routine requests are granted fairly easily,they require less persuasion than favors.

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Bad-News Messages

Planning the Report and Managing Data

Writing the Report

Oral Presentation

Employment Communication

Filters