Question 1

Which of the following does not contribute to creating interest and justifying your position in a persuasive message?

Accepted Answer

A)  objectivity 
B)  obvious flattery 
C)  specific details 
D)  logical appeals 
E)  representative examples 
A)  objectivity 
B)  obvious flattery 
C)  specific details 
D)  logical appeals 
E)  representative examples

Question 2

What three types of evidence are often used to create interest or justify a persuasive request?

Accepted Answer

a.Facts and statistics.Objective

Question 3

Before you begin writing,you should always ask yourself,"What is my purpose for writing?"

Accepted Answer

A) True 
 B)False

Question 4

For sales letters you must provide evidence to show why or how the product is great.

Accepted Answer

A) True 
 B)False

Question 5

Why is audience analysis so critical when you are planning a persuasive request?

Accepted Answer

Your message will be more persuasive if

Question 6

When using the direct or the indirect organizational plan,clarify the specific action you want the reader to take.

Accepted Answer

A) True 
 B)False

Question 7

Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?

Accepted Answer

A)  If you are at all interested in trying our product, please call me soon. 
B)  Act now! Don't delay! Smart shoppers know that time is running out! 
C)  Why not try our new computer software free for 15 days? 
D)  Simply return the enclosed order card by October 1 to reserve your copy of this limited-edition poster. 
A)  If you are at all interested in trying our product, please call me soon. 
B)  Act now! Don't delay! Smart shoppers know that time is running out! 
C)  Why not try our new computer software free for 15 days? 
D)  Simply return the enclosed order card by October 1 to reserve your copy of this limited-edition poster.

Question 9

When an author uses passive voice and only implies what the message may be,it is called the "indirect organizational plan."

Accepted Answer

A) True 
 B)False

Question 10

Why should you emphasize the reader rather than the product or idea you are proposing?

Accepted Answer

Persuasive documents must contain specif

Question 11

What is a central selling theme for a sales letter? Why is it important that you choose one? What are some examples of central selling themes?

Accepted Answer

To increase reader retention,it is essen

Question 12

How should you deal with obstacles when writing a persuasive message?

Accepted Answer

The writer should show that even though

Question 13

A persuasive message selling an idea will be more effective if you

Accepted Answer

A)  show how the reader will benefit, directly or indirectly, from doing what you suggest. 
B)  provide extensive background information without including specifics. 
C)  reinforce background facts and figures in the first and last paragraphs. 
D)  focus on the proposal you're promoting, not on the reader. 
E)  ignore or downplay any reader objections when making your case. 
A)  show how the reader will benefit, directly or indirectly, from doing what you suggest. 
B)  provide extensive background information without including specifics. 
C)  reinforce background facts and figures in the first and last paragraphs. 
D)  focus on the proposal you're promoting, not on the reader. 
E)  ignore or downplay any reader objections when making your case.

Question 14

What is a rhetorical question? How can you use it in a persuasive message? What are some concerns about using it?

Accepted Answer

A rhetorical question is one in which a

Question 15

In a sales letter,you may offer an incentive to motivate the reader to respond by a due date.

Accepted Answer

A) True 
 B)False

Question 16

Persuasion is the process of motivating people to do or believe something despite their initial resistance.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is the least effective opening statement for an unsolicited sales letter?

Accepted Answer

A)  Last month, one million business travelers enjoyed the friendly, on-time service of Alpha Beta Airlines. (promoting new services for corporate customers) 
B)  If you and your family drink one gallon of water a day, you may be consuming too many minerals. (promoting a water purifier system) 
C)  Are you interested in leading a long and happy life? (promoting a new exercise program) 
D)  How much extra money would you have if you didn't have to pay 21% interest on your credit cards? (promoting a new credit card) 
E)  Six months ago, he was unemployed with few qualifications. Today, he's a website designer for a major corporation. (promoting training courses in website development) 
A)  Last month, one million business travelers enjoyed the friendly, on-time service of Alpha Beta Airlines. (promoting new services for corporate customers) 
B)  If you and your family drink one gallon of water a day, you may be consuming too many minerals. (promoting a water purifier system) 
C)  Are you interested in leading a long and happy life? (promoting a new exercise program) 
D)  How much extra money would you have if you didn't have to pay 21% interest on your credit cards? (promoting a new credit card) 
E)  Six months ago, he was unemployed with few qualifications. Today, he's a website designer for a major corporation. (promoting training courses in website development)

Question 18

All business communication involves persuasion.

Accepted Answer

A) True 
 B)False

Question 19

When using a sales letter to promote a high-priced item,one idea is to involve the reader in a demonstration.

Accepted Answer

A) True 
 B)False

Question 20

What should you do to motivate action in a persuasive request?

Accepted Answer

State or restate the specific request la

Which of the following does not contribute to creating interest and justifying your position in a persuasive message?

What three types of evidence are often used to create interest or justify a persuasive request?

Before you begin writing,you should always ask yourself,"What is my purpose for writing?"

For sales letters you must provide evidence to show why or how the product is great.

Why is audience analysis so critical when you are planning a persuasive request?

When using the direct or the indirect organizational plan,clarify the specific action you want the reader to take.

Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea.

Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?

When an author uses passive voice and only implies what the message may be,it is called the "indirect organizational plan."

Why should you emphasize the reader rather than the product or idea you are proposing?

What is a central selling theme for a sales letter? Why is it important that you choose one? What are some examples of central selling themes?

How should you deal with obstacles when writing a persuasive message?

A persuasive message selling an idea will be more effective if you

What is a rhetorical question? How can you use it in a persuasive message? What are some concerns about using it?

In a sales letter,you may offer an incentive to motivate the reader to respond by a due date.

Persuasion is the process of motivating people to do or believe something despite their initial resistance.

Which of the following is the least effective opening statement for an unsolicited sales letter?

All business communication involves persuasion.

When using a sales letter to promote a high-priced item,one idea is to involve the reader in a demonstration.

What should you do to motivate action in a persuasive request?

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Bad-News Messages

Planning the Report and Managing Data

Writing the Report

Oral Presentation

Employment Communication

Filters

Exam 7: Persuasive Messages

Which of the following does not contribute to creating interest and justifying your position in a persuasive message?

What three types of evidence are often used to create interest or justify a persuasive request?

Before you begin writing,you should always ask yourself,"What is my purpose for writing?"

For sales letters you must provide evidence to show why or how the product is great.

Why is audience analysis so critical when you are planning a persuasive request?

When using the direct or the indirect organizational plan,clarify the specific action you want the reader to take.

Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea.

Which of the following statements at the end of a sales letter would most effectively motivate the reader to take action?

When an author uses passive voice and only implies what the message may be,it is called the "indirect organizational plan."

Why should you emphasize the reader rather than the product or idea you are proposing?

What is a central selling theme for a sales letter? Why is it important that you choose one? What are some examples of central selling themes?

How should you deal with obstacles when writing a persuasive message?

A persuasive message selling an idea will be more effective if you

What is a rhetorical question? How can you use it in a persuasive message? What are some concerns about using it?

In a sales letter,you may offer an incentive to motivate the reader to respond by a due date.

Persuasion is the process of motivating people to do or believe something despite their initial resistance.

Which of the following is the least effective opening statement for an unsolicited sales letter?

All business communication involves persuasion.

When using a sales letter to promote a high-priced item,one idea is to involve the reader in a demonstration.

What should you do to motivate action in a persuasive request?

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Bad-News Messages

Planning the Report and Managing Data

Writing the Report

Oral Presentation

Employment Communication

Filters