Question 1

Sales letters are considered a form of persuasive writing.

Accepted Answer

A) True 
 B)False

Question 2

When writing a persuasive message you must

Accepted Answer

A)  motivate the reader. 
B)  overwhelm the reader with current statistics. 
C)  tell the reader you are right and other comparisons are wrong. 
D)  flatter the reader to gain their attention. 
A)  motivate the reader. 
B)  overwhelm the reader with current statistics. 
C)  tell the reader you are right and other comparisons are wrong. 
D)  flatter the reader to gain their attention.

Question 3

What is meant by "interpreting features" in a persuasive sales letter?

Accepted Answer

Interpreting features meAnswer showing s

Question 4

If your routine complaint letter failed to get the desired response despite strong evidence,use a more emotional tone in your persuasive complaint letter.

Accepted Answer

A) True 
 B)False

Question 5

Form letters are appropriate as persuasive messages sent to thousands of readers.

Accepted Answer

A) True 
 B)False

Question 6

What is persuasion? Why should businesspeople master this skill?

Accepted Answer

Persuasion is the process of motivating

Question 7

Persuasive messages are typically shorter than other types of messages because you are using pathos or ethos to carry the weight of your argument.

Accepted Answer

A) True 
 B)False

Question 8

To soften an item's cost you should

Accepted Answer

A)  refer to it in closing. 
B)  present the price in small units and compare it to another familiar object. 
C)  tell the reader to look up other comparable prices online. 
D)  only disclose it when requested by the reader. 
A)  refer to it in closing. 
B)  present the price in small units and compare it to another familiar object. 
C)  tell the reader to look up other comparable prices online. 
D)  only disclose it when requested by the reader.

Question 9

The first thing a writer must do before writing is to ask: "Who is my primary audience?"

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not something you should do when conducting an audience analysis?

Accepted Answer

A)  Determine what the audience already knows about the topic. 
B)  Determine what the audience's predisposition toward the topic is. 
C)  Ask how your proposal will affect the audience. 
D)  Find out whether the audience finds you credible. 
E)  Make a simple list of features and advantages of the product or service. 
A)  Determine what the audience already knows about the topic. 
B)  Determine what the audience's predisposition toward the topic is. 
C)  Ask how your proposal will affect the audience. 
D)  Find out whether the audience finds you credible. 
E)  Make a simple list of features and advantages of the product or service.

Question 11

What does it mean to use "vivid language"?

Accepted Answer

1.Use action verbs in describing product

Question 12

When writing a persuasive message to a superior in your own organization,ask for the desired action

Accepted Answer

A)  in the first paragraph, along with stating the reader benefit. 
B)  using a confident, hard-sell approach. 
C)  by apologizing for the need for a decision. 
D)  but leave the method of response up to the reader. 
E)  after presenting most of the background information. 
A)  in the first paragraph, along with stating the reader benefit. 
B)  using a confident, hard-sell approach. 
C)  by apologizing for the need for a decision. 
D)  but leave the method of response up to the reader. 
E)  after presenting most of the background information.

Question 13

Define the meaning of "Logos."

Accepted Answer

Logos is a

Question 14

Your credibility with the reader of a persuasive message will not be enhanced by

Accepted Answer

A)  explaining how you, as the writer, will benefit. 
B)  discussing your knowledge as an authority on the topic. 
C)  mentioning that you hold a position in which you deal with the topic quite often. 
D)  providing factual evidence and statistics that the reader can verify. 
E)  discussing your prior experience with the topic. 
A)  explaining how you, as the writer, will benefit. 
B)  discussing your knowledge as an authority on the topic. 
C)  mentioning that you hold a position in which you deal with the topic quite often. 
D)  providing factual evidence and statistics that the reader can verify. 
E)  discussing your prior experience with the topic.

Question 15

The opening sentence "Although your store policy is to offer a refund within seven days,I am seeking a refund for an item I purchased nine days ago" is ineffective for a persuasive claim because it

Accepted Answer

A)  depends on the credibility of the reader. 
B)  relies on the rhetorical attention-getting approach. 
C)  uses an indirect organizational plan. 
D)  offers a ready excuse for denying the claim. 
A)  depends on the credibility of the reader. 
B)  relies on the rhetorical attention-getting approach. 
C)  uses an indirect organizational plan. 
D)  offers a ready excuse for denying the claim.

Question 16

Few business letters or email messages involve persuasion.

Accepted Answer

A) True 
 B)False

Question 17

What does AIDA stand for? Briefly explain each section of the persuasive sales letter.

Accepted Answer

AIDA stands for attention,interest,desir

Question 18

You should not open a persuasive complaint letter by stating the problem.

Accepted Answer

A) True 
 B)False

Question 19

If price is your central selling theme you should

Accepted Answer

A)  introduce the idea early and emphasize it often. 
B)  mention it once and then move on. 
C)  focus on it in the postscript. 
D)  introduce it late in the message. 
A)  introduce the idea early and emphasize it often. 
B)  mention it once and then move on. 
C)  focus on it in the postscript. 
D)  introduce it late in the message.

Question 20

It is appropriate to apologize when giving bad news.

Accepted Answer

A) True 
 B)False

Sales letters are considered a form of persuasive writing.

When writing a persuasive message you must

What is meant by "interpreting features" in a persuasive sales letter?

If your routine complaint letter failed to get the desired response despite strong evidence,use a more emotional tone in your persuasive complaint letter.

Form letters are appropriate as persuasive messages sent to thousands of readers.

What is persuasion? Why should businesspeople master this skill?

Persuasive messages are typically shorter than other types of messages because you are using pathos or ethos to carry the weight of your argument.

To soften an item's cost you should

The first thing a writer must do before writing is to ask: "Who is my primary audience?"

Which of the following is not something you should do when conducting an audience analysis?

What does it mean to use "vivid language"?

When writing a persuasive message to a superior in your own organization,ask for the desired action

Define the meaning of "Logos."

Your credibility with the reader of a persuasive message will not be enhanced by

The opening sentence "Although your store policy is to offer a refund within seven days,I am seeking a refund for an item I purchased nine days ago" is ineffective for a persuasive claim because it

Few business letters or email messages involve persuasion.

What does AIDA stand for? Briefly explain each section of the persuasive sales letter.

You should not open a persuasive complaint letter by stating the problem.

If price is your central selling theme you should

It is appropriate to apologize when giving bad news.

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Bad-News Messages

Planning the Report and Managing Data

Writing the Report

Oral Presentation

Employment Communication

Filters

Exam 7: Persuasive Messages

Sales letters are considered a form of persuasive writing.

When writing a persuasive message you must

What is meant by "interpreting features" in a persuasive sales letter?

If your routine complaint letter failed to get the desired response despite strong evidence,use a more emotional tone in your persuasive complaint letter.

Form letters are appropriate as persuasive messages sent to thousands of readers.

What is persuasion? Why should businesspeople master this skill?

Persuasive messages are typically shorter than other types of messages because you are using pathos or ethos to carry the weight of your argument.

To soften an item's cost you should

The first thing a writer must do before writing is to ask: "Who is my primary audience?"

Which of the following is not something you should do when conducting an audience analysis?

What does it mean to use "vivid language"?

When writing a persuasive message to a superior in your own organization,ask for the desired action

Define the meaning of "Logos."

Your credibility with the reader of a persuasive message will not be enhanced by

The opening sentence "Although your store policy is to offer a refund within seven days,I am seeking a refund for an item I purchased nine days ago" is ineffective for a persuasive claim because it

Few business letters or email messages involve persuasion.

What does AIDA stand for? Briefly explain each section of the persuasive sales letter.

You should not open a persuasive complaint letter by stating the problem.

If price is your central selling theme you should

It is appropriate to apologize when giving bad news.

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Bad-News Messages

Planning the Report and Managing Data

Writing the Report

Oral Presentation

Employment Communication

Filters