Chat with AIExam 11: Developing and Managing Goods and Services
Exam 1: Customer-Driven Strategic Marketing176 Questions
Exam 2: Planning Marketing Strategies179 Questions
Exam 3: The Marketing Environment, Social Responsibility, and Ethics174 Questions
Exam 4: Marketing Research and Information Systems190 Questions
Exam 5: Target Market Segmentation and Evaluation203 Questions
Exam 6: Consumer Buying Behavior216 Questions
Exam 7: Business Markets and Buying Behavior168 Questions
Exam 8: Reaching Global Markets167 Questions
Exam 9: E-Marketing, Digital Media, and Social Networking184 Questions
Exam 10: Product, Branding, and Packaging Concepts219 Questions
Exam 11: Developing and Managing Goods and Services176 Questions
Exam 12: Pricing Concepts194 Questions
Exam 13: Pricing Management165 Questions
Exam 14: A:marketing Channels and Supply-Chain Management182 Questions
Exam 14: B:marketing Channels and Supply-Chain Management81 Questions
Exam 15: A:retailing, Direct Marketing, and Wholesaling191 Questions
Exam 15: B:retailing, Direct Marketing, and Wholesaling61 Questions
Exam 16: Integrated Marketing Communications205 Questions
Exam 17: Advertising and Public Relations199 Questions
Exam 18: Personal Selling and Sales Promotion197 Questions
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Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the ____ phase of the new-product development process.
(Multiple Choice)
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(36) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of ____ manager.
(Multiple Choice)
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(36) The fact the services cannot be inventoried and then sold at a later date is called
(Multiple Choice)
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(36) Any human or mechanical effort that adds value to a product is called
(Multiple Choice)
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(33) The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is
(Multiple Choice)
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(41) A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.
(Multiple Choice)
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(36) Designing a product that customers perceive as different from competing products is an example of product differentiation.
(True/False)
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(43) Product managers are most useful in the development of new products.
(True/False)
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(34) What is concept testing, and why is it important?
(Not Answered)
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Because of service perishability, it is difficult to price services in a manner that smoothes fluctuations in demand.
(True/False)
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(26) During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.
(True/False)
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(43) Stacey and Evan are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new Genie-Vac. They are in the ____ phase of the new-product development process.
(Multiple Choice)
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(43) An important question in the business analysis stage of new-product development is, "Will this product meet our profit goal?"
(True/False)
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