Exam 3: Demand Creation and Predictive Planning

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If the time series shows a linear trend,there is a(n) _____ of the numbers.

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In what situations should moving averages be used to extrapolate next events?

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Moving averages should be used to extrapolate next events if there is no discernible cyclical patterns and if the system appears to be generating a series of values such that the last set of values provides the best estimate of what will be the next value.If these occur,then there is forecasting momentum in the time series movements.

Marketing is responsible for the intelligent management of the production transformation process which changes in various ways according to the life cycle stage.

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What is the mean squared error (MSE) and how is it calculated? How is it different from the MAD?

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In the _____ stage of the life cycle,equilibrium is reached.

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A way to make forecasts more responsive to the most recent actual occurrences is to use

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Extrapolations of time series can be based on

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The first stage of the life cycle is

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Active participation of P/OM is characterized by doing just what is asked and nothing more.

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What is the Delphi Method of forecasting and has it is used.

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Businesspeople often use their sense of what is happening to reach decisions that might be better made if someone had kept a record of what had taken place already.In other words,empirical analysis can be helpful.

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_____ is describing future events and their probabilities of occurrence.

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_____ procedures are used by the line managers of the organization to carry out the strategic plans.

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Strategic thinking and planning to realize objectives involves teamwork.

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Employ weights of 0.5,0.25 and 0.25 to obtain a 3-month weighted moving average for May.Calculate the error term if the actual result in May is 65. Employ weights of 0.5,0.25 and 0.25 to obtain a 3-month weighted moving average for May.Calculate the error term if the actual result in May is 65.

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_____ is the point when maximum tidal pull is exerted because the planets and the moon have lined up to support each other's gravitational forces.

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_____ is responsible for using different pricing,advertising,and promotion activities during appropriate life cycle stages.

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Assume that in 2008 the quarterly demands were 10,30,20,and 40.This would give a yearly demand of 100 units.Further,assume that in 2009 the annual demand is expected to increase to 130 units.Then,the model for the second quarter (2nd Q) forecast adjustments would be

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_____ are based on assumptions of linear relationship between xt and yt₊₅.

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Operations managers are only involved in carrying out strategic plans when they are a part of the strategic planning team.

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