Exam 8: Electronic and Mobile Commerce

______ involves consumers and businesses paying to purchase physical goods, information, or services that are posted or advertised online.

A digital certificate is an attachment to an e-mail message or data embedded in a Web site that verifies the identity of a sender or a Web site.

The use of cell phones has become commonplace to make purchases and transfer funds between consumers. Two options are available: payments linked to _____ and payments added to your phone bill.

The most successful e-commerce solutions must be designed to be highly _____ so that they can be upgraded to meet unexpected user traffic.

Many banks offer mobile banking as an application download that enables users to check their balances, transfer funds, pay bills, and find ATM locations.

Authentication technologies are used by many organizations to _____.

Around _____ percent of U.S. Internet users have purchased an item online.

Market segmentation divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

Define electronic commerce and identify its various subsets.

An organization uses buy-side e-commerce to purchase goods and services from its suppliers.

_____ is a standard that spells out measures and security procedures to safeguard the card issuer, the cardholder, and the merchant including such things as installing firewalls, avoiding vendor default passwords, and restricting access to sensitive data on a need-to-know basis.

Mobile ad impressions are generally bought at a cost per ______, cost per click, or cost per action.

The three basic components of a successful e-commerce model include content, commerce, and community.

Unlike a credit card, a smart card does not shown your account number or _____ anywhere on the card.

The two most widely used Web server software packages are Apache HTTP Server and Microsoft _____.

A smart card carries no preset spending limit, and each month the user can pay all or part of the amount owed.

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

Smart cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords. They can also store monetary values for spending.

A(n) _____ is a single Web site that offers many products and services at one Internet location.

An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.