Exam 8: Electronic and Mobile Commerce

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______ is a form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

(Short Answer)
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The amount of storage capacity and computing power required of the e-commerce Web server depends on two things: the volume of e-commerce transactions that must be processed and the _____.

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_____ is a subset of e-commerce that involves electronic transactions between consumers and a third party to facilitate the process.

(Multiple Choice)
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_____ is an approach used to capture user provided data such as information from warranties and user registration.

(Multiple Choice)
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All credit card customers are protected from paying more than _____ for fraudulent transactions.

(Short Answer)
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A(n) _____ joins competitors and suppliers alike to buy and sell goods, trade market information, and run back office operations.

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PayPal enables any person or business with an e-mail address to securely, easily, and quickly send and receive payments online.

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B2C commerce sales amount to less than 5% of total U.S. retail sales.

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The insurance business adapted to the Internet faster than any other arm of finance.

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_____ is the direct sale of products or services by businesses to consumers through electronic storefronts.

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_____ is a form of e-commerce in which the length of the sales process is typically hours to a few days and there are one or two people involved in the decision making.

(Multiple Choice)
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One of the main measures of success for mobile advertising is CTR or consumer true response.

(True/False)
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The Supreme Court ruled that online retailers do not need to collect sales taxes on any online purchases.

(True/False)
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G2C applications support the purchase of materials and services from private industry by government procurement offices, enable firms to bid on government contracts, and help businesses receive current government regulations related to their operations.

(True/False)
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_____ is not one of the three basic components of a successful e-commerce model.

(Multiple Choice)
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Identify and briefly discuss three key challenges to e-commerce.

(Essay)
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A storefront broker is a business that serves as an intermediary between your Web site and online merchants who have the actual products and retail expertise.

(True/False)
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The volume of U.S. mobile commerce is estimated to reach about $31 billion by 2016 or about 7% of total U.S. B2C e-commerce sales.

(True/False)
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Mobile coupons _____.

(Multiple Choice)
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The five stages of B2B and B2C e-commerce include: 1) search and identify, 2) select and negotiate, 3) ______ , 4) product and service delivery, and after-sales service.

(Short Answer)
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