Exam 14: Developing and Marketing Products

A pricing policy in which one selling price is established for all international markets is called ________.

Distribution is the process of sending promotional messages about products to target markets.

Given the intangible products of service providers, distribution channels are not needed for these companies.

Developing and emerging markets typically have fewer available forms of mass media for use in implementing a pull strategy.

________ refers to the number of intermediaries between the producer and the buyer.

Media commonly used by companies to communicate promotional messages include radio, television, newspapers, billboards and direct mailings.

The dual extension method adapts both the product and its marketing communication to suit the target market.

A pull strategy is appropriate when ________.

A country's image can be positive for some products but negative for others.

Efforts by a company to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing are called its ________.

A company might change its marketing communications because of a nation's laws on the promotion of products.

Explain the concept of arm's length pricing. What is its relationship to transfer prices?

A ________ is a promotional strategy designed to pressure channel members to carry a product and promote it to final users.

What is value density and what is its impact on an organization's distribution policy?

Implementing a push strategy is most appropriate when channel members wield a great deal of power relative to that of producers.

Implementing a ________ can be difficult when channel members wield a great deal of power relative to that of producers.

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

A brand name can function as legal property that owners can protect from trespass by competitors.

The ________ method extends the same home-market product and marketing promotion into target markets.

The four components of a marketing strategy are ________.