Question 1

Because national image is a fixed variable that does not change, companies should be careful in which country they choose to manufacture.

Accepted Answer

A) True 
 B)False

Question 2

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

Accepted Answer

The answer of A promotional strategy designed to create buyer...

Question 3

A push strategy is a promotional strategy designed to pressure channel members to carry a product and promote it to final users.

Accepted Answer

A) True 
 B)False

Question 4

Once the audience receives a message, it ________ the message and interprets its meaning.

Accepted Answer

A)  sources 
B)  decodes 
C)  intensifies 
D)  encodes 
A)  sources 
B)  decodes 
C)  intensifies 
D)  encodes

Question 5

Generally, the more intermediaries in a channel, the less costly it becomes because of the enhanced efficiency of distribution.

Accepted Answer

A) True 
 B)False

Question 6

A common example of a pull strategy is creating consumer demand through ________.

Accepted Answer

A)  manufacturer's sales representatives 
B)  direct marketing techniques 
C)  inexpensive consumer goods 
D)  all of the above 
A)  manufacturer's sales representatives 
B)  direct marketing techniques 
C)  inexpensive consumer goods 
D)  all of the above

Question 7

A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n) ________.

Accepted Answer

A)  intensive channel 
B)  push strategy channel 
C)  exclusive channel 
D)  pull strategy channel 
A)  intensive channel 
B)  push strategy channel 
C)  exclusive channel 
D)  pull strategy channel

Question 8

Companies must often adapt their products to satisfy laws and regulations in a target market.

Accepted Answer

A) True 
 B)False

Question 9

Creating consumer demand through direct marketing techniques is a common example of a push strategy.

Accepted Answer

A) True 
 B)False

Question 10

________ occurs when the price of a good is lower in export markets than it is in the domestic market.

Accepted Answer

The answer of ________ occurs when the price of a...

Question 11

Differentiate between push and pull strategies. Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Accepted Answer

Push and pull strategies are two differe

Question 12

Brand names ________.

Accepted Answer

A)  are central to a product's personality and the image the product presents to buyers 
B)  inform buyers about a product's source 
C)  protect customers and producers from copycat products 
D)  all of the above 
A)  are central to a product's personality and the image the product presents to buyers 
B)  inform buyers about a product's source 
C)  protect customers and producers from copycat products 
D)  all of the above

Question 13

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n) ________.

Accepted Answer

A)  pull channel 
B)  exclusive channel 
C)  intensive channel 
D)  value channel 
A)  pull channel 
B)  exclusive channel 
C)  intensive channel 
D)  value channel

Question 14

All company and product brand names are made up of semantic elements or language building blocks called ________.

Accepted Answer

A)  regulatory language 
B)  morphemes 
C)  life cycle stages 
D)  mocha tea 
A)  regulatory language 
B)  morphemes 
C)  life cycle stages 
D)  mocha tea

Question 15

When a company extends the same product into target markets but alters its promotion, it is following a ________ strategy.

Accepted Answer

product ex

Question 16

Differentiate between worldwide and dual pricing. Is one of these more difficult to achieve?

Accepted Answer

Worldwide pricing and dual pricing are t

Question 17

Which of these is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

Accepted Answer

A)  Pull strategy 
B)  Channel strategy 
C)  Push strategy 
D)  Distribution strategy 
A)  Pull strategy 
B)  Channel strategy 
C)  Push strategy 
D)  Distribution strategy

Question 18

Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-Old World should pursue a(n) ________ channel if it decides to greatly intensify its direct marketing efforts.

Accepted Answer

A)  intensive 
B)  dual-price 
C)  zero-level 
D)  exclusive 
A)  intensive 
B)  dual-price 
C)  zero-level 
D)  exclusive

Question 19

Scenario: Silk Industries, LLC
Silk Industries, LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide. The managers are considering different types of promotional strategies.
-If Silk Industries is interested in creating buyer demand that will encourage channel members to stock its products it should employ a ________.

Accepted Answer

A)  pull strategy 
B)  transfer pricing strategy 
C)  push strategy 
D)  zero-level channel strategy 
A)  pull strategy 
B)  transfer pricing strategy 
C)  push strategy 
D)  zero-level channel strategy

Question 20

Explain the notion of the Euro-consumer. Discuss why Euro-consumers are rarely found.

Accepted Answer

The notion of the Euro-consumer refers t

Because national image is a fixed variable that does not change, companies should be careful in which country they choose to manufacture.

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

A push strategy is a promotional strategy designed to pressure channel members to carry a product and promote it to final users.

Once the audience receives a message, it ________ the message and interprets its meaning.

Generally, the more intermediaries in a channel, the less costly it becomes because of the enhanced efficiency of distribution.

A common example of a pull strategy is creating consumer demand through ________.

A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n) ________.

Companies must often adapt their products to satisfy laws and regulations in a target market.

Creating consumer demand through direct marketing techniques is a common example of a push strategy.

________ occurs when the price of a good is lower in export markets than it is in the domestic market.

Differentiate between push and pull strategies. Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Brand names ________.

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n) ________.

All company and product brand names are made up of semantic elements or language building blocks called ________.

When a company extends the same product into target markets but alters its promotion, it is following a ________ strategy.

Differentiate between worldwide and dual pricing. Is one of these more difficult to achieve?

Which of these is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

Explain the notion of the Euro-consumer. Discuss why Euro-consumers are rarely found.

Globalization

Cross-Cultrual Busines

Politics, Law, and Business Ethics

Economic Systems and Development

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

Because national image is a fixed variable that does not change, companies should be careful in which country they choose to manufacture.

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

A push strategy is a promotional strategy designed to pressure channel members to carry a product and promote it to final users.

Once the audience receives a message, it ________ the message and interprets its meaning.

Generally, the more intermediaries in a channel, the less costly it becomes because of the enhanced efficiency of distribution.

A common example of a pull strategy is creating consumer demand through ________.

A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n) ________.

Companies must often adapt their products to satisfy laws and regulations in a target market.

Creating consumer demand through direct marketing techniques is a common example of a push strategy.

________ occurs when the price of a good is lower in export markets than it is in the domestic market.

Differentiate between push and pull strategies. Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Brand names ________.

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n) ________.

All company and product brand names are made up of semantic elements or language building blocks called ________.

When a company extends the same product into target markets but alters its promotion, it is following a ________ strategy.

Differentiate between worldwide and dual pricing. Is one of these more difficult to achieve?

Which of these is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

Explain the notion of the Euro-consumer. Discuss why Euro-consumers are rarely found.

Globalization

Cross-Cultrual Busines

Politics, Law, and Business Ethics

Economic Systems and Development

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters