Question 1

A push strategy tends to be appropriate for expensive consumer goods characterized by buyers who are brand loyal.

Accepted Answer

A) True 
 B)False

Question 2

Channel ________ refers to the number of intermediaries between producer and buyer.

Accepted Answer

A)  number 
B)  size 
C)  length 
D)  logistics 
A)  number 
B)  size 
C)  length 
D)  logistics

Question 3

________ proposed the idea that because the world is becoming standardized and homogenous, companies should market the same products in the same way in all countries.

Accepted Answer

The answer of ________ proposed the idea that because the...

Question 4

Some argue that ________ is causing people's needs and preferences to converge worldwide.

Accepted Answer

A)  inflation 
B)  culture 
C)  technology 
D)  politics 
A)  inflation 
B)  culture 
C)  technology 
D)  politics

Question 5

A strong brand can become a company's most valuable asset and primary source of competitive advantage.

Accepted Answer

A) True 
 B)False

Question 6

Counterfeit goods are imitation products passed off as legitimate trademarks, patents, or copyrighted works.

Accepted Answer

A) True 
 B)False

Question 7

The lower a product's value density, the more localized the distribution system.

Accepted Answer

A) True 
 B)False

Question 8

Lower levels of education and less buying experience mean that consumers in developing countries are ________.

Accepted Answer

A)  more likely to need protection 
B)  less likely to need ethical products 
C)  less likely to need protection 
D)  more likely to buy large quantity of products 
A)  more likely to need protection 
B)  less likely to need ethical products 
C)  less likely to need protection 
D)  more likely to buy large quantity of products

Question 9

Marketing communication is typically a one-way process from the source to the audience.

Accepted Answer

A) True 
 B)False

Question 10

An ________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.

Accepted Answer

A)  extensive 
B)  intensive 
C)  exclusive 
D)  inclusive 
A)  extensive 
B)  intensive 
C)  exclusive 
D)  inclusive

Question 11

Companies along a distribution channel that work together in delivering products to customers are called ________.

Accepted Answer

A)  distribution service providers 
B)  intermediaries 
C)  logistics firms 
D)  distribution specialists 
A)  distribution service providers 
B)  intermediaries 
C)  logistics firms 
D)  distribution specialists

Question 12

Which of these is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

Accepted Answer

A)  Black market 
B)  Farmer's market 
C)  Flea market 
D)  Red market 
A)  Black market 
B)  Farmer's market 
C)  Flea market 
D)  Red market

Question 13

Which of these methods extends the same home-market product and marketing promotion into target markets?

Accepted Answer

A)  Product/communications extension 
B)  Product extension, communication adaptation 
C)  Product adaptation, communication extension 
D)  Product/communication adaptation 
A)  Product/communications extension 
B)  Product extension, communication adaptation 
C)  Product adaptation, communication extension 
D)  Product/communication adaptation

Question 14

In a(n) ________ channel, producers sell directly to final buyers.

Accepted Answer

The answer of In a(n) ________ channel, producers sell directly...

Question 15

Which of the following is NOT true of national image?

Accepted Answer

A)  National image tends to be static over the long term. 
B)  National image can be positive for some products but negative for others. 
C)  National image influences the value that customers receive from a product. 
D)  National image affects buyers' perceptions of quality and reliability. 
A)  National image tends to be static over the long term. 
B)  National image can be positive for some products but negative for others. 
C)  National image influences the value that customers receive from a product. 
D)  National image affects buyers' perceptions of quality and reliability.

Question 16

The value of a product relative to its weight and volume is called its ________.

Accepted Answer

The answer of The value of a product relative to...

Question 17

A pull strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

Accepted Answer

A) True 
 B)False

Question 18

The most successful pan-European ads are those that ________.

Accepted Answer

A)  contain a great deal of visuals 
B)  contain many written or spoken words 
C)  focus on the product, not the consumer 
D)  all of the above 
A)  contain a great deal of visuals 
B)  contain many written or spoken words 
C)  focus on the product, not the consumer 
D)  all of the above

Question 19

A pricing policy in which one selling price is established for all international markets is called ________.

Accepted Answer

A)  dual pricing 
B)  price escalation 
C)  worldwide pricing 
D)  transfer pricing 
A)  dual pricing 
B)  price escalation 
C)  worldwide pricing 
D)  transfer pricing

Question 20

Cultural differences demand that all companies modify their products to local cultures.

Accepted Answer

A) True 
 B)False

A push strategy tends to be appropriate for expensive consumer goods characterized by buyers who are brand loyal.

Channel ________ refers to the number of intermediaries between producer and buyer.

________ proposed the idea that because the world is becoming standardized and homogenous, companies should market the same products in the same way in all countries.

Some argue that ________ is causing people's needs and preferences to converge worldwide.

A strong brand can become a company's most valuable asset and primary source of competitive advantage.

Counterfeit goods are imitation products passed off as legitimate trademarks, patents, or copyrighted works.

The lower a product's value density, the more localized the distribution system.

Lower levels of education and less buying experience mean that consumers in developing countries are ________.

Marketing communication is typically a one-way process from the source to the audience.

An ________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.

Companies along a distribution channel that work together in delivering products to customers are called ________.

Which of these is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

Which of these methods extends the same home-market product and marketing promotion into target markets?

In a(n) ________ channel, producers sell directly to final buyers.

Which of the following is NOT true of national image?

The value of a product relative to its weight and volume is called its ________.

A pull strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

The most successful pan-European ads are those that ________.

A pricing policy in which one selling price is established for all international markets is called ________.

Cultural differences demand that all companies modify their products to local cultures.

Globalization

Cross-Cultrual Busines

Politics, Law, and Business Ethics

Economic Systems and Development

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

A push strategy tends to be appropriate for expensive consumer goods characterized by buyers who are brand loyal.

Channel ________ refers to the number of intermediaries between producer and buyer.

________ proposed the idea that because the world is becoming standardized and homogenous, companies should market the same products in the same way in all countries.

Some argue that ________ is causing people's needs and preferences to converge worldwide.

A strong brand can become a company's most valuable asset and primary source of competitive advantage.

Counterfeit goods are imitation products passed off as legitimate trademarks, patents, or copyrighted works.

The lower a product's value density, the more localized the distribution system.

Lower levels of education and less buying experience mean that consumers in developing countries are ________.

Marketing communication is typically a one-way process from the source to the audience.

An ________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.

Companies along a distribution channel that work together in delivering products to customers are called ________.

Which of these is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

Which of these methods extends the same home-market product and marketing promotion into target markets?

In a(n) ________ channel, producers sell directly to final buyers.

Which of the following is NOT true of national image?

The value of a product relative to its weight and volume is called its ________.

A pull strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

The most successful pan-European ads are those that ________.

A pricing policy in which one selling price is established for all international markets is called ________.

Cultural differences demand that all companies modify their products to local cultures.

Globalization

Cross-Cultrual Busines

Politics, Law, and Business Ethics

Economic Systems and Development

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters