Exam 14: Developing and Marketing Products

Scenario: Old World, Ltd. Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions. -If Old World wants to have its furniture sold through as many distribution outlets as possible, it should consider a(n) ________.

Counterfeit goods damage the image of a brand when the counterfeits are of superior quality.

________ seldom offend people in international markets, but ________ can be highly offensive.

According to Theodore Levitt, ________ is causing people's needs and preferences to converge throughout the world.

A worldwide pricing policy is very difficult to achieve because ________.

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a push strategy.

The physical path a product follows on its way to customers is called a ________.