Exam 7: New Product Planning and Development

 Minefree Games Inc.develops and markets mobile entertainment software.The company's application portfolio includes single and multiplayer games,ring tones,and other entertainment content.Their most popular mobile game is the Nightfly200.Recently,they released a new,improved version compatible with all major mobile handsets,the Nightfly201 series.Which of the following product categories would best describe the Nightfly201 series? 

 On earnings associated with new products,it is critical that: 

Why is it important to design a new product with both ease of use and aesthetic appeal?

 Light Eats is a buffet-style salad bar with locations in the South,West,and Midwest United States.It serves a variety of salads and soups for the health conscious.Recently it has introduced 'Frozen Fruit' bars serving ice creams and sorbets that are made from fresh fruits and vegetables.Which of the following new product categories does the 'Frozen Fruit' bar fall into?

John and his team are working to develop a new product.The company has given them a fixed budget and a rough estimate of the time left until the product must hit the market.The team's key concern is that the product they have developed would be too costly and time-consuming to produce.Which of the following best describes this risk that John and his team are most concerned with?

 What does out-rotation involve? 

 According to the growth vector matrix,which of the following products usually require the firm to make significant investments in research and development and make significant changes in its organizational structure? 

 Creswell Farms produces and sells clover honey.Its owners,Jack Creswell and Bonnie Creswell,felt they needed to expand the company's product line.After a brainstorming session,they came up with about 40 different product concepts including honey-based salad dressing,honey-flavored sandwich spreads,honey-coated peanuts,a fruit dip,a honey-flavored yogurt,and a ham glaze.The Creswells are engaged in which stage of the new product development process? 

 Kasey's Pretzels & Snack Co.introduced honey-mustard pretzels to its product line.This is an example of _____.

 Which of the following observations about idea generation is true? 

In the _____ stage of the new product development process,procedures and responsibility for evaluating the success of the new product by comparison with projections are finalized.

 Which of the following organizational growth strategies deals with present products in present markets? 

 Which of the following observations is correct? 

 A major obstacle to effectively predicting new product demand is _____.

Which of the following strategies refers to creating new products to replace existing ones? 

 The producer's statement of what it will do to compensate the buyer if the product is defective or does not work properly is known as a(n)_____.

 What is a guarantee? 

 Products that are inventions and create a whole new market are called _____.

 Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon Extreme.Which of the following new product categories does this new soft drink fall into?

What is the practical issue surrounding product safety?